Lead the strategic development and commercialization of assigned product categories across the full lifecycle—from market insight to execution—ensuring sustainable revenue growth, market share expansion, and product profitability. This role is responsible for driving New Product Introductions tailored to the Latin American market.
Duties and Responsibilities
Strategic Leadership
· Lead the 3-year strategic planning process for assigned product categories, defining growth opportunities, pricing strategies, customer segmentation, and channel strategies.
· Own full lifecycle management of the product portfolio (innovation, launch, optimization, maturity, and obsolescence).
· Drive financial performance analysis: revenue, profitability, ROI, pricing elasticity, and forecast accuracy.
Market Insight and Commercial Strategy
· Lead the end-to-end New Product Introduction process for Latin America, developing robust commercial plans that guarantee successful regional market entries and alignment with local supply chain capabilities.
· Lead market research activities, including field testing, customer voice studies, regulatory analysis, and competitive intelligence.
· Define and approve product positioning, messaging, and commercial value propositions.
· Develop go-to-market strategies including launch roadmap, promotional plans, training deployment, and commercial activations.
· Assess operational feasibility, market nuances, and regional compliance requirements to mitigate risks prior to product launches.
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Cross-Functional Leadership
· Directly manage, coach, and develop a regional product team, establishing priorities, evaluating performance, and driving professional growth.
· Lead cross-functional launch teams involving Finance, Sales, Channel Marketing, Operations, and Supply Chain.
· Partner with key distributors, retailers, customers, and influencers to drive penetration and channel adoption.
· Present strategies and performance updates to executive leadership.
Education and Experience Requirements
· Bachelor’s degree in marketing, Business, or similar (MBA preferred)
· 5–8 years of experience in Product Marketing, Product Management, or Strategic Commercial roles
· Proven leadership in go-to-market strategy, P&L ownership, and cross-functional management
· Strong business acumen with expertise in financial modeling, pricing strategy, and market analysis
· Excellent influencing, communication, and executive presentation skills
· Availability to travel up to 30%
For over 100 years, Milwaukee Tool has led the industry with innovative solutions that redefine performance, productivity, and safety for the professional trades. Fueled by an unwavering commitment to its users, Milwaukee Tool pioneers breakthrough technologies, products, and services that empower tradespeople to excel in their work and return home safely each day. Milwaukee is dedicated to delivering a steady stream of advanced, trade-specific solutions from its global research, design and development facilities located across southeast Wisconsin.
We enable a fast-paced design environment where our employees experience the challenge and satisfaction of seeing a product evolve from concept to the shelves of our retail and distribution partners and into the hands of our professional users on the jobsite.
At Milwaukee Tool, we recognize your career path is as individual as you are. Whether you are considering joining us early in your career or you have been in the workforce for years, our priority is to help you meet your professional goals. Being part of a fast paced and innovative culture, professional development….WE CREATE EMPOWERED LEADERS
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