Job Description

About Grab and Our Workplace

Grab is Southeast Asia's leading superapp. From getting your favourite meals delivered to helping you manage your finances and getting around town hassle-free, we've got your back with everything. In Grab, purpose gives us joy and habits build excellence, while harnessing the power of Technology and AI to deliver the mission of driving Southeast Asia forward by economically empowering everyone, with heart, hunger, honour, and humility.

Get to Know the Team

The Regional Product Marketing (PMM) team's purpose is to deliver tangible value to our customers through well-designed, discoverable products that solve pain points and smoothen friction in their daily experiences. We do this by having an understanding of our customer and their needs, by defining meaningful and unique value propositions that can be brought to life through product and communication.

Get to Know the Role

You will lead the product marketing strategy for Grab's upper-funnel food journeys. You are the strategic architect responsible for how users discover, evaluate, and decide on their next meal—whether through GrabFood delivery, Dine-out, or curated Food Guides.

You will also manage the use of products that serve as the "inspirational heartbeat" of the Grab ecosystem. These products bridge the gap between idle browsing and high-intent purchasing.

The Critical Tasks You Will Perform

• Go-to-Market (GTM) and Content Strategy: Develop comprehensive positioning and launch plans for discovery-led features (e.g., Reviews, Food Guides, and Search enhancements). You will ensure our "Discovery" narrative resonates across diverse SEA markets, making Grab the go-to destination for food inspiration.
• Ecosystem Growth Insights: Analyze complex user behavior data to identify how discovery touchpoints (like reading a review or browsing a guide) impact long-term retention and cross-service usage. You will serve as the bridge between user intent and the product roadmap.
• Community and Content Scaling: Implement strategies to growuser-generated content (UGC) and professional food content. Your goal is to build a self-sustaining "content engine" that brings organic traffic and increases the frequency of "unplanned" food orders or visits.
• Strategic Positioning involves defining the value proposition of Discovery & Content (Engagement). This value proposition is about the broader Transaction Marketplace (GMV). The goal is to ensure partners understand the "top-of-funnel multiplier" that affects ecosystem health.

Qualifications

What Essential Skills You Will Need

• Bachelor's degree from a university
• Experience increasing consumer growth and engagement in large consumer internet companies in a product or marketing function.
• Has a strong x-functional leadership track record
• Technical skills in Product Marketing, Marketing strategy, Product strategy, Customer Lifecycle marketing, Research, Customer Insights, Analytics
• 5 or more years of experience in marketing using broad marketing mix, or 5+ years years management consulting experience

Additional Information

Life at Grab

We care about your well-being at Grab, here are some of the global benefits we offer:

• We have your back with Term Life Insurance and comprehensive Medical Insurance.
• With GrabFlex, create a benefits package that suits your needs and aspirations.
• Celebrate moments that matter in life with loved ones through Parental and Birthday leave, and give back to your communities through Love-all-Serve-all (LASA) volunteering leave
• We have a confidential Grabber Assistance Programme to guide and uplift you and your loved ones through life's challenges.
• Balancing personal commitments and life's demands are made easier with our FlexWork arrangements such as differentiated hours

What We Stand For At Grab

We are committed to building an inclusive and equitable workplace that provides equal opportunity for Grabbers to grow and perform at their best. We consider all candidates fairly and equally regardless of nationality, ethnicity, race, religion, age, gender, family commitments, physical and mental impairments or disabilities, and other attributes that make them unique.