Job Description

The Product Marketing Manager supports product strategy execution and go-to-market (GTM) readiness by translating market insights, customer needs, and product inputs into clear, consistent messaging and enablement assets. This role partners closely with Product Management, GTM teams, and Sales to support market-informed product positioning, roadmap communication, and launch readiness across assigned products or initiatives.

What you'll do here:

• Support go-to-market (GTM) readiness and product launches by coordinating messaging, enablement assets, and timelines across Product, Marketing, and Sales teams.
• Lead the analysis of market dynamics, customer needs, and competitive landscape to inform product positioning, roadmap communication, and GTM execution.
• Execute ongoing, structured collection and synthesis of voice-of-customer and voice-of-field insights to support messaging, enablement materials, and launch readiness.
• Shape and influence product roadmap development and prioritization by providing market, customer, and field-informed inputs in close partnership with Product Management
• Develop and maintain foundational product messaging, including value propositions, target personas (buyers, users, influencers), and product descriptions.
• Partner with and inform the Sales Enablement team to support the creation and maintenance of sales enablement tools for GTM execution, including product and sales demos, one-pagers, and product messaging for outbound and prospecting efforts.
• Own and maintain product messaging across web and marketing channels, ensuring accuracy, consistency, and alignment with product strategy.
• Drive industry visibility through strategic identification and execution of relevant awards, sponsorships, certifications, and tradeshows. Serve as the content lead for Cengage‑hosted events and webinars aligned to product lifecycles and release milestones.

Skills you will need here:

• Working knowledge of product marketing and go-to-market concepts, including product positioning, customer segmentation, and GTM readiness.
• Ability to analyze market dynamics, competitive landscape, and customer or field feedback and translate insights into actionable clear messaging and enablement materials.
• Effective cross‑functional collaboration with strong day‑to‑day autonomy, proactively tackling issues and raising bigger risks or roadblocks that need broader alignment.
• Proven ability to influence decision-making and direction across multiple cross-functional teams through insights and partnership.
• Strong written and verbal communication skills, with the ability to create concise, audience-appropriate product messaging and sales tools.
• Experience developing or supporting sales enablement assets such as one-pagers, knowledge transfer documents, and product or sales demos,
• Strong collaboration skills and comfort working cross-functionally with Product, Sales, and Marketing partners.
• Bachelor’s degree in Marketing, Business, Communications, or a similar field, or equivalent practical experience.
• Typically requires 2+ years of related experience in product marketing, marketing, or equivalent practical experience.

Cengage is committed to working with broad talent pools to attract and hire strong and most qualified individuals. Our job applicants are considered regardless of any classification protected by applicable federal, state, provincial or local laws.

Cengage is also committed to providing reasonable accommodations for qualified individuals with disabilities including during our job application process. If you are an applicant with a disability and require reasonable accommodation in our job application process, please contact us at accommodations.ta@cengage.com

About Cengage

Cengage, a global education technology company serving millions of learners, provides affordable, quality digital products and services that equip students with the skills and competencies needed to be job ready. For more than 100 years, we have enabled the power and joy of learning with trusted, engaging content, and now, integrated digital platforms. We serve the higher education, workforce skills, secondary education, English language teaching and research markets worldwide. Through our scalable technology, including MindTap and Cengage Unlimited, we support all learners who seek to improve their lives and achieve their dreams through education.

Compensation

At Cengage Group, we take great pride in our commitment to providing a comprehensive and rewarding Total Rewards package designed to support and empower our employees. Click here to learn more about our Total Rewards Philosophy

The full base pay range has been provided for this position. Individual base pay will vary based on work schedule, qualifications, experience, internal equity, and geographic location. Sales roles often incorporate a significant incentive compensation program beyond this base pay range.

In this position, you will be eligible to participate in the company’s discretionary incentive bonus program. This position's bonus target amount, which is not guaranteed and is dependent on individual performance and overall company results among other factors, is provided below.

5% Annual: Individual Target$0.00 - $0.00 USD