Job Description

The Regional Product & Client Solutions (RPCS) organisation drives strategic alignment and commercial excellence across EUI. The team elevates product and client solution strategy across the GBS region, ensuring consistent, high-quality go-to-market execution. RPCS partners closely with EUI markets to surface growth opportunities, accelerate product adoption, and unlock incremental revenue. Through deep collaboration with Sales and Product stakeholders, the team brings clarity, cohesion, and commercial momentum to the region.

The role

The Product Marketing Manager (PMM) is a strategic role reporting to the Vertical Product Solutions & Operations Lead (PSO) and sits within the Regional Product Solutions & Operations (RPCS) organization. Our mission is to help businesses have seamless experiences with our advertising solutions, by crafting activations to push our most strategic ad solutions to market and identifying key product needs from our biggest clients.

This PMM owns the go-to-market strategy and execution for TikTok’s advertising solutions through a vertical-first approach, with a focus on scaling best-in-class playbooks, strengthening foundational capabilities, and advancing brand effectiveness narratives across agencies and advertisers.

Responsibilities

Go-to-Market & Product Adoption

- Own go-to-market strategy and adoption for TikTok’s advertising solutions

- Design and execute in-market activations and programs to accelerate product adoption and revenue growth

- Identify opportunities to simplify, scale, and strengthen GTM execution across markets

Market & Vertical Expertise

- Serve as regional product expert by partnering closely with the global team and Sales to localise HQ roadmap and product vision, and deeply understand client pain points, vertical needs, and business objectives

- Ensure all GTM strategies are grounded in market and vertical insights, and translate these into clear, scalable recommendations

Cross-Functional Leadership

- Collaborate with Sales, Product, PMMs, and other XFN partners to develop vertical strategies, including narratives, solution packages, and product recommendations

- Act as the voice of the market into Product, synthesising insights and influencing roadmap discussions with regional and global teams

Sales Enablement & Excellence

- Develop and drive a sales education strategy to raise the baseline of product knowledge across the Sales organisation

- Partner with product champions to ensure consistent, high-quality enablement and execution

Insight, Innovation & Growth

- Turn data and market signals into actionable insights that unlock growth opportunities

- Lead pilots, tests, and innovation programs to expand adoption and inform future product strategy

Operational & Strategic Impact

- Raise the floor: Establish and scale best practices to improve operational excellence across Sales

- Raise the ceiling: Guide teams on leveraging TikTok’s solutions to drive vertical-specific growth and expansion opportunities

- Expand the room: Lead experimentation and new initiatives to open up incremental revenue streams

Core KPIs

- Vertical-first solution and product adoption

- Quality and impact of product insights and feedback