Job Description

Every day, tens of millions of people come to Roblox to explore, create, play, learn, and connect with friends in 3D immersive digital experiences– all created by our global community of developers and creators.

At Roblox, we’re building the tools and platform that empower our community to bring any experience that they can imagine to life. Our vision is to reimagine the way people come together, from anywhere in the world, and on any device.We’re on a mission to connect a billion people with optimism and civility, and looking for amazing talent to help us get there.

A career at Roblox means you’ll be working to shape the future of human interaction, solving unique technical challenges at scale, and helping to create safer, more civil shared experiences for everyone.

Since our earliest days, Roblox’s economy has been driven by our creators. As the Product Marketing Manager for Economy, you will partner closely with product and engineering to enable creators to grow the economy of their games and virtual items - and in turn, the platform. You will be a core part of leading the strategy and go-to-market execution for solutions that help our creators earn from and grow their business on Roblox while making sure our users have the best experience on the platform.

Role is based in our San Mateo, CA office (3 days in-office, Tuesday-Thursday) #LI-Hybrid

You Will:

• Lead the launch process and drive the go-to-market (GTM) strategy, messaging, content creation and positioning for Economy products and policies.
• Develop compelling, evergreen product content that educates and inspires creators, partners and other key stakeholders.
• Stay on the pulse of the industry, customer insights and trends to fuel improvement to existing products, inform messaging and how we take products to market.
• Foster deep cross-collaboration between Engineering, Product Management, Marketing, Partnerships, Finance, Developer Relations, Data Science, Communications teams. Become a trusted advisor to these teams.
• Effectively communicate product details and vision internally and externally. Ensure that all company partners, including executive leadership, are up-to-speed on launch strategy and tactics and that external partners have a smooth onboarding on any changes to their experience.
• Report to the Director of Product and Business Marketing

You Have:

• 5+ years Product Marketing experience with a global technology platform, with a preference for experience in with experience in creator monetization, commerce, marketplaces, payments and/or financial products.
• Proficient in messaging, positioning and marketing/content strategy.
• Experience leading omnichannel product marketing strategies.
• Experience driving deep internal partnerships, cross-functional alignment and working with stakeholders at all levels.
• Collaborative, self-driven, perpetually curious with an extremely high-level of audience focus.
• Ability to identify gaps and opportunities and influence relevant teams and executive leadership to reach resolution.
• Stellar verbal and written communication skills. Experience presenting at all levels of the organization, including executive leadership.
• Passionate about supporting new business models and creator monetization.

For roles that are based at our headquarters in San Mateo, CA: The starting base pay for this position is as shown below. The actual base pay is dependent upon a variety of job-related factors such as professional background, training, work experience, location, business needs and market demand. Therefore, in some circumstances, the actual salary could fall outside of this expected range. This pay range is subject to change and may be modified in the future. All full-time employees are also eligible for equity compensation and for benefits as described on this page

Annual Salary Range $216,060—$262,410 USD

Roles that are based in an office are onsite Tuesday, Wednesday, and Thursday, with optional presence on Monday and Friday (unless otherwise noted).

Roblox provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. Roblox also provides reasonable accommodations to candidates with qualifying disabilities or religious beliefs during the recruiting process.