Job Description

Minimum qualifications:

• Bachelor's degree or equivalent practical experience.
• 6 years of experience in marketing working across one or more marketing fields (i.e. growth, product marketing, brand marketing, social).
• Experience managing cross-functional or cross-team projects.

Preferred qualifications:

• Experience at a management consulting firm or brand/consumer marketing at a Consumer Packaged Goods company.
• Experience working, engaging and influencing across local, regional and global stakeholders and teams.
• Experience in the retail, telecommunications, or consumer electronics industries.
• Passionate about driving results.
• Interest in marketing, brand management, strategy consulting, agency, technology, or related fields.

About the job

Whether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, AdSense, Google Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product's journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the product and help it grow a consumer base. This means you work with a cross-functional team across Sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you'll be involved with product marketing strategy from beginning to end.

As a Product Marketing Manager at Google in Singapore, you will be pivotal in bringing our range of innovative products to users across Southeast Asia including Singapore, Thailand, Indonesia, Vietnam, Malaysia, and The Philippines . You will be responsible for understanding our users, the speciality of our products, and connecting the two through effective marketing strategies and execution. Depending on your specific team alignment (e.g., Consumer Apps, Brand & Reputation, Devices & Services or One Ads) your focus will vary, but your goal will be to drive user engagement, product adoption, and build the Google brand. You will contribute to a complete marketing experience, representing the product and helping it grow a consumer base.

Responsibilities

• Define and execute the go-to-market strategies and campaigns for key ads moments throughout the year, to drive various Objectives and Key Results including business growth pipeline, and Product Adoption.
• Collaborate with cross-functional leadership both internally and externally to influence the strategy locally, regionally and globally and align ads marketing initiatives with overall business objectives.
• Understand product features and user value. Identify value propositions and differentiation strategies to create engaging narratives, and advocate strategies tailored to different audiences, countries, and verticals.
• Lead events, campaigns, and executive initiatives while owning creative and media strategies. Recommend when to adapt global work versus invent locally, balancing audience insights with efficiency goals.
• Lead the analysis of program performance and make recommendations, apply problem-solving and critical thinking skills.