Job Description

Sia Experience brings together strategy, creativity, technology, and deep industry expertise to help enterprise level tech and innovation companies solve complex business and marketing challenges.

Our Marketing Advisory team works alongside clients on some of their most innovative opportunities, to solve problems that don’t fit neatly into an existing playbook.

Sia Experience’s Marketing Advisory team is looking for a Seasoned Product Marketing Manager to join a high-impact engagement with one of the world’s leading technology organizations, working at the forefront of AI research and innovation. This is not traditional product marketing, and there is no established playbook.

You’ll work closely alongside teams developing and bringing some of the most advanced emerging technologies to market, helping determine how breakthrough AI research, model capabilities, and technical advancements should be positioned, understood, and introduced to highly sophisticated audiences.

The work is fast-moving, highly visible, and often ambiguous by nature. You’ll be expected to bring a point of view, create clarity where the path forward isn’t obvious, and move fluidly from understanding complex technical developments to shaping the strategy, narrative, and go-to-market approach around them.

For someone energized by frontier technology, zero-to-one challenges, and the opportunity to help define how entirely new innovations enter the market, this is a rare opportunity to do exactly that. The engagement is an example of that model at its most exciting: the opportunity to work at the intersection of AI research, product strategy, and go-to-market while helping shape how frontier innovations are introduced to the world.

Our work is hands-on and high-impact. This role is for product marketing professionals that want to be close to the technology, close to the decisions, and close to what happens next.

Location: Bay Area, CA. This role requires regular in-person collaboration with client teams in the Menlo Park area.

What You’ll Do

As a senior member of the Sia Experience Marketing Advisory team, you’ll be embedded within a leading technology client, working directly alongside their research, product, engineering, marketing, communications, design, and cross-functional teams to shape and execute go-to-market strategy for frontier AI innovations.

You will:

• Shape go-to-market strategy for frontier AI innovations, developing the positioning, narratives, launch strategies, and execution plans that bring highly technical research and model capabilities to market.

• Own complex GTM workstreams from strategy through execution, bringing structure and momentum to high-profile initiatives where the path forward may still be taking shape.

• Develop a sophisticated understanding of the AI and model landscape, including emerging research directions, model releases, capabilities, benchmarks, competitive developments, and broader industry dynamics.

• Translate technical complexity into compelling market narratives, connecting what a technology can do with why it matters to researchers, developers, technical communities, industry leaders, and other highly informed audiences.

• Use market and competitive intelligence to inform strategy, identifying meaningful differentiation and turning insights into actionable recommendations for positioning and go-to-market decisions.

• Partner directly with highly technical teams, including researchers and engineers, to understand evolving capabilities, model evaluations, benchmarks, and technical advancements while they are still being developed.

• Bring an independent point of view. You’ll be expected not only to synthesize information, but to evaluate it, challenge assumptions, identify opportunities, and recommend how emerging technologies should show up in the market.

• Lead across functions without relying on formal authority, aligning stakeholders across research, product, engineering, design, communications, creative, and marketing around shared launch strategies and outcomes.

• Operate effectively at speed, balancing strategic thinking with hands-on execution as priorities, information, and market conditions evolve.

This job description is not intended to be all inclusive. Duties, responsibilities, and qualifications may be added, deleted, or modified at any time based on business needs.

Qualifications

We’re looking for an experienced product marketer who combines deep GTM expertise with strong technical fluency and exceptional strategic judgment.

• 10+ years of experience in Product Marketing, Product Strategy, Go-to-Market, or closely related work, with significant ownership of complex product or technology launches.

• Demonstrated experience developing and executing go-to-market strategies for highly technical, emerging, or category-defining products.

• Strong fluency in AI, machine learning, developer technologies, cloud platforms, technical infrastructure, or another complex technology environment. Direct experience with generative AI, AI models, or AI research is highly valued.

• Experience partnering closely with product, engineering, research, or other deeply technical teams, with the ability to quickly build credibility and communicate effectively with technical experts.

• The ability to understand technical capabilities, competitive signals, benchmarks, and market dynamics and translate them into clear positioning and strategic recommendations.

• Experience developing narratives and messaging for sophisticated technical audiences, such as researchers, developers, engineers, technical decision-makers, or industry experts.

• A track record of independently leading complex, cross-functional GTM initiatives from early strategy through launch and execution.

• Exceptional written and verbal communication skills, including the ability to synthesize complexity and influence senior stakeholders.

• Strong program leadership and organizational skills, with the ability to manage multiple interconnected workstreams in a rapidly changing environment.

You’ll Thrive Here If You…

You’re intellectually curious and genuinely excited by what is happening at the frontier of AI and technology.

You’re comfortable entering a situation where the answer is not already known. Rather than waiting for a playbook, you ask the right questions, develop a perspective, and help create one.

You can move easily between strategy and execution. You’re equally comfortable evaluating a competitive landscape, debating positioning with senior stakeholders, digging into technical details with an engineer, and driving the many moving pieces required to bring something successfully to market.

You’re highly collaborative but independently driven. You know when to bring people together, when to push for clarity, and when to simply take ownership and move.

Most importantly, you enjoy environments where the technology, competitive landscape, and priorities are evolving quickly. Pace and ambiguity sharpen your thinking rather than slowing you down.

Additional Information

Compensation & Benefits 

Sia invests in total rewards that support how our people work, live, and grow. 

Compensation 

• Base salary range: $170,000–$240,000. As a specialized subject matter expert role, there is flexibility in level based on the depth and relevance of a candidate’s experience, particularly across AI, emerging technology, product marketing and complex go-to-market leadership. Final compensation will reflect the scope and level at which the candidate is hired.

• Annual Performance Bonus   

Benefits 

• Medical, dental, and vision; company-paid life and AD&D; voluntary supplemental insurance and EAP 

• 401(k) with company match and immediate vesting; HSA and FSA options 

• College savings and student loan repayment programs 

• Paid parental leave; generous PTO, nine company holidays, and one floating holiday 

• Cell phone stipend; well-being and professional development programs 

Benefits are subject to applicable plan terms and eligibility requirements. 

Workplace

Sia values in-person collaboration. When serving clients, consultants may be required to work onsite at a client location based on engagement needs. Between client engagements, consultants are expected to work from a Sia office or approved coworking location at least three days per week. Candidates should reside within a reasonable commuting distance of a Sia office or approved coworking location. Sia maintains offices and coworking arrangements across multiple U.S. markets, including New York City, Charlotte, Greater Seattle, San Francisco Greater Bay Area, Los Angeles, Houston, Atlanta, Baltimore, Chicago, Washington D.C.

Work Authorization

Applicants must be legally authorized to work in the United States at the time of application and throughout their employment. This position is not eligible for employment visa sponsorship now or in the future.

Our Commitment

At Sia, we believe in fostering a diverse, equitable, and inclusive culture where our employees and partners are valued and thrive in a sense of belonging.