Job Description

💻 Product Marketing Manager (SaaS)
📍 Utrecht, Netherlands
🎯 Ownership & Cross-functional impact 🌍 European scale

Build what's next with us

efficy Group is the European home for Tribe, Apsis, and efficy CRM. For years, our brands have earned trust across European markets by building systems that are sovereign, compliant, and now AI-native. Today, we're bringing that story together under one roof, as your European partner for AI-powered CRM.

We help organisations navigate the agentic era of customer intelligence, automating smarter decisions, building stronger relationships, and growing sustainably over time. Over 330,000 users across 60+ countries rely on us to grow smarter, move faster, and build lasting business relationships.

We're growing our Tribe CRM product marketing team in Utrecht and looking for a Senior Product Marketing Manager to own our commercial positioning. You'll define what Tribe CRM stands for in the market, drive go-to-market execution for launches, and equip our revenue team to sell it with confidence. Your team can't wait to welcome you!

What's in it for you?

✔️ Full ownership of positioning and GTM strategy for Tribe CRM across European markets
✔️ Direct partnership with Product, Marketing, Sales, and Customer Success leadership
✔️ Career growth opportunities and internal mobility
✔️ Modern offices in 11 European locations
✔️ Fun team events & continuous learning
✔️ Hybrid working policy

What you'll be doing

• Define and maintain Tribe CRM's positioning and messaging architecture across markets and customer segments

• Lead end to end go-to-market planning for product launches, feature releases, and market expansion

• Own the competitive intelligence programme: battlecard creation, competitor monitoring, and win rate tracking

• Run win/loss interviews and buyer journey research to keep positioning grounded in real customer language

• Partner with Sales, Customer Success, and regional Marketing to keep the revenue team enabled and briefed

Who you are

• 5+ years in product marketing within B2B SaaS, with direct ownership of positioning, launch execution, and sales enablement

• Track record of running full GTM cycles, from messaging framework through launch to post-launch performance measurement

• Hands-on experience with competitive intelligence: battlecards, win/loss programmes, and live competitive deal support

• Comfortable working with CRM data, win/loss reports, and usage data to validate impact

• Multi-market experience, including localisation or regional adaptation of positioning

• Full professional fluency in English

✨ Ready to succeed and make an impact with us? Apply today, we can't wait to meet you! Please submit your application in English.

efficy Group is a people-first employer, committed to providing equal opportunities for all candidates. We take pride in the diversity of our team and welcome you exactly as you are. This includes your gender identity, sexual orientation, religion, ethnicity, age, or disability status.

efficy Group does not accept unsolicited assistance from search firms for this employment opportunity. Please refrain from making phone calls or sending emails. All résumés submitted by search firms to any efficy Group employee without a valid written search agreement will be considered the sole property of efficy Group. No fees will be paid if a candidate is hired as a result of an unsolicited referral.