Job Description

Driven by the belief that shopping should be simple and seamless, we help global fashion and lifestyle retailers by fulfilling our mission to create positive shopping experiences, every time, everywhere.

Our vision is to empower retailers with the world’s leading Unified Commerce Platform and Point of Sale, removing the barriers between e-commerce, online marketplaces, and brick-and-mortar stores to support new shopping behaviors.

We’re a fast-growing Swedish tech company trusted by global retailers in more than 20 countries, a number that keeps growing, and we have no intention of stopping anytime soon. As a member of our team, you’ll have the opportunity to influence the future of retail. Are you the Product Marketing Manager we’re looking for?

Your mission at Sitoo

We’re looking for a Product Marketing Manager to bridge the gap between our product capabilities and the market. You’ll be the person who translates what we build into compelling positioning, messaging, and enablement that drives adoption, improves win rates, and supports retention.

You’ll bring a strong outside-in perspective to the team, keeping a close eye on competitor movements and market signals to ensure fast market readiness for our launches. You’ll take that knowledge and turn it into consistent, customer-facing narratives that replace mismatched slide decks with clean, unified value propositions.

You won’t be doing this alone. You’ll be part of a tight-knit marketing team, collaborating closely with product, sales, customer success, and leadership. But when it comes to defining our product narrative and driving launch readiness, you’ll be the one making things happen.

What you’ll do

• Partner with PMs to define the 'Who, Why, and When' of product releases, ensuring that every feature has a clear commercial value proposition

• Own the structure and quality bar for sales enablement materials, ensuring narrative consistency in commercial decks and keeping competitive battle cards sharp.

• Package quarterly updates into reusable customer narratives to support renewals, while ensuring consistency across release notes and voice-of-customer feedback loops.

• Act as a market-intelligence hub, feeding win/loss analysis, competitor shifts, and customer pain points directly into the product discovery process to influence roadmap prioritization

• Establish lightweight, structured processes for project intake and prioritization, keeping our positioning aligned with market movements and competitor shifts.
  

What you’ll bring to the table

We are looking for a strategic and commercially driven product marketer who thrives in bridging the gap between product innovation and market execution. You are someone who has a deep curiosity for market dynamics and competitor movements, but equally enjoys the hands-on creation of clear, impactful narratives and sales enablement materials.

• Proven experience defining and implementing product marketing processes (e.g GTM frameworks, competitive intel systems) in scaling or enterprise grade organizations.

• Strong strategic thinking combined with exceptional writing skills and the ability to turn technical product details into simple, value-led stories.

• Commercial mindset with an understanding of how retailers buy, adopt technology, and measure business value.

• Excellent organizational skills to self-direct and ruthlessly prioritize a broad roadmap across launch kits, messaging frameworks, and sales tools.

• An outside-in approach with a natural curiosity to analyze market signals and collaborate effectively across product, sales, and customer success teams.

• Professional fluency in English, combined with a genuine interest in retail tech and the future of commerce.

Why Sitoo

We dare to dream big, we have the courage to keep raising the bar, and we’re committed to being a force for good in retail. We believe in an inclusive culture where everyone feels a sense of belonging. We support each other, we win together, we celebrate success together, and we overcome challenges together.

Today, we’re more than 115 dedicated experts with a positive and solution-oriented mindset. Most importantly, we take care of each other, and we never forget to have fun.