Job Description

Employment Category

Regular, Full-time

Travel Requirements

Moderate (15-30%)

Responsibilities/Skills/Experience Requirements

JOB DUTIES/RESPONSIBILITIES:

• Writes product feature copy and messaging for the Kenmore and DieHard portfolio across product detail pages (PDPs), retailer touchpoints, and digital merchandising
• Directs photography, Computer-Generated Imagery (CGI), and video production for product assets, partnering with internal creative, agencies, and production vendors to deliver conversion-ready visuals
• Coordinates with product managers, licensees, and Original Equipment Manufacturer (OEM) partners to source product images, specifications, manuals, and launch materials
• Serves as primary liaison between product teams (internal product managers, licensees, OEMs) and the Marketing team
• Manages ongoing kenmore.com content integrity, product page updates, OEM/licensee product integration, specs and manuals, retailer links, and warranty information
• Manages customer review management across Amazon, retail.com, and other platforms, monitoring sentiment, responding where appropriate, and synthesizing insights to inform product and content decisions
• Plans and executes product-led live events including trade shows, product selection, on-site content, product-facing messaging, and post-event evaluation
• Ensures consistency of product information and messaging across all online and offline channels
• Evaluates product content performance against conversion, engagement, and Key Performance Indicators (KPIs); iterates copy, imagery, and content based on performance data
• Maintains content calendars, asset libraries, and production schedules that support product launches, category updates, and campaign windows

JOB REQUIREMENTS:

• Bachelors Degree
• 5-10 years of related experience
• Up to 25% travel
• 18 years of age or older

REQUIRED SKILLS

• Bachelor's degree in Marketing, Communications, Journalism, Business, or related field
• 5+ years of product content, copywriting, brand content, or digital merchandising experience in consumer durables, appliances, consumer electronics, or related categories
• Strong product copywriting skills, ability to translate feature specifications into compelling, benefit-driven consumer-facing copy
• Proven experience directing photography, Computer-Generated Imagery (CGI), and video production for product content at scale
• Experience coordinating with Original Equipment Manufacturer (OEM) partners, licensees, or external vendors to source product images, specifications, and launch materials
• Experience planning and executing live events or trade shows with a product or content focus
• Working knowledge of customer review platforms (Amazon, retail.com) and review response/moderation best practices
• Hands-on experience with content management systems, Google Analytics 4 (GA4), Tableau, and product detail page (PDP) optimization
• Strong project management and organizational skills; ability to manage concurrent content production across multiple categories
• Excellent written and verbal communication skills; comfortable presenting to product, marketing, licensee, and partner audiences

PREFERRED SKILLS:

• Bachelor of Business Administration (BBA)
• Experience in major appliances (laundry, refrigeration, cooking, dish), automotive batteries, tools, or home improvement
• Familiarity with Computer-Generated Imagery (CGI), 3D rendering, or motion production workflows
• Experience working within a licensee-driven or matrix brand model
• Familiarity with agile, sprint-based, or stage-gate product development processes
• Experience with major industry trade shows such as Consumer Electronics Show (CES), Kitchen & Bath Industry Show (KBIS), International Builders Show, or Specialty Equipment Market Association (SEMA)
• Passion for consumer durables, digital retail innovation, and the intersection of brand and commerce

Job Function

Marketing/Advertising

Years Experience

5 - 10 Years Experience

Country

United States

Location City

HOFFMAN ESTATES

Work-In City

REMOTE

Work-In State

REMOTE

Work-In Postal Code

REMOTE

EEO/EOE Footer

Equal Opportunity Employer / Disability / Vet.

Posting Tags

#Corporate, #Remote, #SearsRetailStores

Company Brand

Transformco

Additional Compensation Explanation

N/A