BigOne Lab

Product Marketing Manager

BigOne Lab  •  Onsite  •  18 days ago
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Job Description

Product Marketing Manager北京全职互联网 / 电子 / 网游职位描述产品营销是连接产品与市场的重要纽带,通过塑造产品定位和传递产品价值让客户认同我们的价值主张。产品营销需要与产研、业务和市场团队深度合作,理解产品愿景和服务场景;围绕产品和场景策划组织和落地产品营销策略;为产品增加市场知名度,与业务团队协作共同推动公司整体业务增长。
岗位职责:
1. 与产研、业务和市场团队深入合作,积极推动跨部门沟通,了解产品研发、营销和销售的各个环节,基于对公司、客户以及市场的深入了解,提炼产品卖点与核心竞争力;
2. 基于市场热点、客户需求与产品理解,制作产品营销工具,包括但不限于产品介绍彩页、产品PPT、产品竞争对比、产品路演材料、产品应用案例、FAQ以及白皮书等;
3. 负责产品上市、日常路演等工作的组织、策划和落地,与产研、业务和团队紧密合作,确保产品顺利go-to-market;
4. 做好数据复盘与效果评估,并能从数据中发现问题、驱动产品流程、业务链路的迭代和优化;
5. 关注并了解国内外行业竞品及发展趋势,长期进行相关研究。 职位要求1. 985、211本科以上学历,专业不限
2. 有1-2年2B产品营销、市场营销等工作经历,有大数据、AI、金融等行业经历优先;
3. 极强的沟通能力和自驱力,能够实现复杂的跨部门沟通与工作推动;好奇心强、工作细致,有很强的抗压能力,时间观念强;
4. 对产品营销领域有热情,有优秀的文字能力和逻辑思维能力,有良好的审美能力,拥有图片、视频制作能力,有较强的数据分析和解读能力; 投递
BigOne Lab

About BigOne Lab

Founded in 2016, BigOne Lab is a leading alternative data company in China. We are committed to building an engine for alternative data-driven business intelligence, providing services for business decision-makers across the globe, practicing and pushing forward the Digital Economy.

Based on innovative technologies, such as Multimodal Data Analysis(MDA), SaaS module, cloud computing, Artificial Intelligence, we have created a way to transform wide-ranging alternative data into thought-provoking insights. Our mission is to empower business decision-makers and investment professionals with our one-stop solutions featuring premium data products, professional services, and an easy-to-use system.

Our products and solutions cover hundreds of business analytic metrics in 10+ industries and 200,000+ companies. An increasing number of institutional investors and companies are adopting our solutions to answer their key questions in business decision-making, including the world's leading PE/VC, sovereign wealth funds, hedge funds, top consumer companies, and internet companies.

We have received investment from S&P Global, GP Capital, China Growth Capital, ZhenFund and Palm Drive Capital.

We are a professional and diverse team with rich experience in industry research, data science, engineering and product development. Our members previously worked for tech giants, world-class financial and data companies, and new economy companies, such as Bloomberg, Google, BlackRock, Goldman Sachs, Tencent, ByteDance, and Xiaomi. They graduated from Peking University, Tsinghua University, University of Hong Kong, Carnegie Mellon University, Columbia University, and Fudan University, among other famous universities at home and abroad.

Industry
IT & Software
Company Size
11-50 employees
Headquarters
Unknown
Year Founded
2016
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