Job Description

As our Product Marketing Manager, you will take a central role in defining how our products come to life in the market. You will be the strategic link between Product, Sales, Marketing, Audiology, and Customer Success - ensuring that our offering remains competitive, our value propositions are compelling, and our go‑to‑market strategies consistently set us apart. You will shape the product narrative, transform technical capabilities into customer benefits, and play a key role in building demand across global markets.

If you are a strategic marketeer with good storytelling skills, a global mindset, and committed to creating customer value, this is your opportunity to make a real impact.

Connecting product, brand and markets

The Product Marketing Manager (PMM) is accountable for the product marketing strategy ensuring a competitive product offering and that the value proposition of the products resonates strongly with markets, hearing care professionals and consumers.

The PMM is responsible for positioning, messaging, go-to-market strategy and for bridging Product, Sales, Marketing, and Customer Success to ensure products launch with impact, clearly differentiated, and are adopted by the market. The PMM owns the product narrative and creates demand by translating product capabilities into compelling customer value.

In close collaboration with the Brand team, the PMM defines the overall product experience and ensures that products are consistently aligned with our global brand strategy. You will work closely with the Hearing Instrument Group, Global Hearing Care organization, and local markets to ensure local marketing plans support our overarching strategy and deliver brand‑consistent activation.

The role also includes:

• tight collaboration with Commercial Excellence, particularly the Head of Audiology and Director of Commercial Training, to secure alignment, smooth processes, and effective execution across functions.
• ensuring that Global Marketing develops and maintains high‑quality campaigns and content to support both new and existing products across all marketing channels.
• accountability for the Product Marketing strategy and defining the product experience with the Brand Team.

Welcome to Marketing in Audika Group

Part of the Demant Group, Audika Group is one of the leading retailers in hearing care. We are a global company with an on-the-ground local approach, and together, we are more than 12,500 hearing care professionals in more than 5.500 hearing care clinics across 26 countries.

In Audika we are committed to enhancing people's quality of life through innovation, customer-centricity, and teamwork. Operating in an international and collaborative environment, we bring together skilled professionals from IT, Business Process, Sales, and Marketing across diverse markets.

You will join our Global Marketing department with colleagues working in areas such as marketing strategy, store development, customer retention, digital marketing, marketing excellence and much more. We are based in Demant’s headquarters in Smørum just outside Copenhagen.

Strategic and insight‑driven marketeer

You hold a degree in marketing or a related field, and you have developed the same level of skill through practical experience. You bring several years of experience within Product Marketing and Go-To-Market planning, supported by well-developed project management and communication skills.

You’ve led product or feature launches (GTM) and can translate technical ideas into valuable customer outcomes. You have a methodical approach and are comfortable using data and insights to guide decisions.

You thrive in cross‑functional collaboration and have solid stakeholder management experience, ideally within an international organization.

Come join us

Please submit your application and CV as soon as possible and no later than 28 May. We review and interview candidates on an ongoing basis. Please note that we only accept applications via our online application system.

We expect starting date to be 1 August.

If you would like to hear more about the position, please contact Kristoffer Finsteen Gjødvad, VP Marketing, on krgj@audika.com.

At Demant we value diversity, equity and inclusion (DE&I) and we are committed to creating an inclusive working environment. We welcome applications from all qualified candidates regardless of ethnic background, personality, age, gender, and education. Diversity is part of our cultural DNA. Women in STEM areas are particularly encouraged to apply, as Demant supports United Nations Sustainable Development Goal 5 on gender equality.