Product Marketing Manager, International
Location: London, UK
Reporting into Head of Product Marketing
The Product Marketing Manager, International is responsible for tailoring Blis’ global product marketing strategy to the needs of the UK and international markets.
This role ensures that Blis’ platform, narratives, and go-to-market approach are effectively translated, localised, and activated to support revenue across international regions. The PMM acts as a commercial partner to sales, providing high-touch support on priority opportunities and ensuring messaging is relevant, clear, and competitive in-market.
Key Responsibilities
Regional go-to-market execution
Execute global GTM strategies across the UK and international markets
Adapt global product positioning into regionally relevant narratives and use cases
Translate complex platform capabilities into compelling storytelling; support launches by ensuring all materials and messaging are differentiated, and market-ready
Commercial support
Partner directly with sales on high-priority client and agency opportunities
Lead discovery to understand and anticipate client needs and define tailored solutions
Build bespoke pitch materials and executive-level presentations
Join key client meetings to support product storytelling and handle detailed questions
Sales enablement
Deliver training to ensure international teams are fluent in product and narrative
Act as a go-to resource for product-related questions and deal support
Maintain and adapt product materials for sales use
Market & competitive context
Provide localised competitive insights to support sales conversations
Surface regional market trends and feedback to global teams
Contribute insights to inform broader product marketing strategy
Cross-functional execution
Collaborate with product, sales and insights to bring global initiatives to life
Partner with design to ensure high-quality, on-brand execution of materials
Requirements
3-5+ years experience in product marketing (adtech experience strongly preferred)
Strong understanding of programmatic, DSPs, and omnichannel advertising
Experience supporting sales cycles and building client-facing materials
Strong communication and presentation skills
Ability to operate in a fast-paced, cross-functional environment; adept at stakeholder management and task prioritisation
Blis is the audience-first platform that doesn't rely on personal data. We’re an integrated planning and buying platform that delivers scaled, relevant and high-performing audiences, helping the world’s largest brands and media agencies achieve their goals.
Over the past 18 years, Blis has built its reputation on delivering award-winning location-powered advertising solutions. In today’s consumer-centric landscape, Blis is transforming the role of location data by combining it with a broad range of rich and powerful datasets to give our clients the deepest audience understanding available. Our unique approach to integrated planning and buying provides personalised targeting and performance without reliance on personal data. We serve relevant ads to the highest-value addressable audiences across any channel and deliver our clients’ campaign outcomes every time, from brand awareness and engagement through to store/site visits and sales.
Established in the UK in 2004, Blis now operates in more than 40 offices across five continents. Working with the world’s largest and most customer-driven companies across all verticals including Unilever, Samsung, McDonald's, HSBC, Mercedes Benz and Peugeot, as well as every major media agency. To learn more, visit blis.com.
