Job Description

The Role:

We are looking for a strategic, commercially minded Product Marketing Manager who can turn product innovation into revenue impact. You will own how we take products and features to market — shaping the narrative, enabling sales, and driving adoption, loyalty, and growth across our SaaS offering. This is a highly cross-functional role that sits at the centre of product, sales, and marketing, ensuring our positioning is sharp, competitive, and always evolving.

Key Responsibilities:

Go-to-Market Leadership

• Own end-to-end marketing launch planning for every new product and feature.
• Create differentiated narratives that accelerate time-to-revenue and give sales a compelling story that wins.
• Partner closely with product, sales, and marketing to align strategy, messaging, and execution.

Customer & Market Insight

• Define target personas, their pain points, motivations, and buying triggers.
• Build and maintain a unified foundation for sales and marketing that sharpens campaigns, outreach, and product decisions.
• Continuously refine understanding of customer needs to influence strategy across the organisation.

Sales Enablement

• Develop persona-led pitch decks, one-pagers, battlecards, ROI calculators, and other high-impact materials.
• Ensure every sales conversation is equipped with clear, persuasive, insight-driven messaging that increases win rates.
• Partner with revenue teams to train and support consistent use of materials.

Competitive Intelligence

• Establish an ongoing, real-time view of the competitive landscape to ensure we remain differentiated.
• Feed sharper positioning into RFP responses and equip sales to pre-empt objections.
• Provide insights that inform product roadmap and strategic direction.

Customer Engagement & Retention

• Build loyalty and stickiness across our SaaS user base through training programs, certifications, and customer enablement.
• Develop super-user programmes, best-practice hubs, and advocacy initiatives.
• Drive retention, reduce churn, and create opportunities for cross-sell and upsell.

Skills & Experience

Essential

• Proven experience in Product Marketing, ideally within a SaaS or B2B technology environment.
• Strong storytelling and messaging skills, able to translate complex products into compelling value propositions.
• Experience enabling sales teams with tools that drive conversion and confidence.
• Analytical and insights-driven, comfortable using data to guide decisions.
• Strong project management skills and ability to execute cross-functionally.

Desirable

• Experience in competitive intelligence or market research.
• Background in customer lifecycle marketing, training, or enablement.
• Familiarity with product-led growth environments.

About ONYX

ONYX Insight is a growing technology and engineering organisation in the renewable energy sector. Our vision is to build a more efficient future by becoming the world’s most innovative provider of predictive technology solutions. Our advanced sensing, software and analytics combined with our engineering experience are deployed on wind turbines around the world to maximise production and make turbines more reliable for longer, optimising energy production.

ONYX Insight is part of the Macquarie Group. Macquarie is a global financial services group operating in 34 markets in asset management, leasing and asset financing, market access, commodity trading, renewables development, specialist advisory services, capital raising and principal investment. The diversity of the Macquarie Group operations combined with a strong capital position and robust risk management framework has contributed to a 54 year-record of unbroken profitability. For any further information, or to understand our products and services better, please feel free to look through our website: https://onyxinsight.com/

ONYX Insight are an equal opportunity employer and value diversity at our company. We do not discriminate based on race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Recruitment Agencies

We prioritise sourcing candidates directly wherever possible. For specific roles, we may engage preferred suppliers, invited by our Talent Acquisition Team, to support the process. CVs from other suppliers may be considered on an ad hoc basis, subject to prior written agreement. We will not be liable for fees related to CVs or profiles submitted directly to ONYX Insight employees outside of the agreed resourcing process. Agencies must liaise with our Talent Acquisition Team before submitting any unsolicited applications.