Job Description

Product Marketing Manager

Workshop is an email-first internal communications platform that helps companies create more happy Mondays. We make it simple to create, send, manage, and measure internal communications that employees actually enjoy. We're a fast, friendly, and focused team that cares a lot about great work and even greater people.

We're looking for a product marketing manager who can own the way Workshop shows up in the market — through the stories we tell, the content we create, and the messaging that helps internal communicators understand why Workshop exists and how it makes their work better. This is not a traditional PMM role focused on launches and sales enablement alone. At Workshop, product marketing lives closer to content and narrative than it does to a product release calendar. You'll spend your time crafting compelling messaging, writing and shaping high-quality content, and building the connective tissue between what we build and what our audience cares about.

You'll also play a key role in how we bring AI to internal communicators — not with hype, but with clarity. Workshop is building AI features that make internal comms faster, smarter, and more personal, and this role will help our audience understand what that means for their day-to-day work, without the jargon or intimidation factor.

This role is ideal for someone who thinks of product marketing as a storytelling discipline first — someone who can translate product capabilities into language that resonates with internal comms professionals, HR leaders, and the people who care deeply about employee experience. If you light up when you find the perfect way to frame a feature, a trend, or a point of view, this might be your role.

This role reports to the CMO and has no direct reports at this time.

This is a hybrid role based in Omaha, Nebraska.

As the Product Marketing Manager, you will:

• Own Workshop's product positioning, messaging, and narrative across all channels — website, email, social, sales materials, and more
• Write and shape content that helps internal communicators understand how Workshop fits into their world — think blog posts, guides, one-pagers, customer stories, and thought leadership
• Develop messaging frameworks and talking points for new features and product updates, ensuring every launch has a clear "so what" for our audience
• Partner closely with product to deeply understand what we're building, why it matters, and how to translate technical capabilities into simple, human language
• Lead the narrative around Workshop's AI capabilities — helping internal communicators see AI as an approachable, practical tool rather than something to fear or resist
• Create educational content (guides, webinars, frameworks) that teaches comms teams how to thoughtfully adopt AI into their workflows
• Stay ahead of the AI-in-comms conversation — tracking how the landscape is shifting and making sure Workshop's voice is part of it
• Collaborate with content and creative to ensure messaging is consistent, compelling, and grounded in what internal communicators actually need
• Build and refine competitive positioning that helps Workshop stand out in a crowded internal comms landscape
• Support sales with clear, useful materials — without letting enablement become the center of gravity for this role
• Stay close to our customers and our community to understand what resonates and what doesn't
• Use customer insights, market trends, and performance data to continuously sharpen our messaging and content strategy

To be successful in this position, you'll need to:

• Have 4+ years of experience in product marketing, content marketing, or a hybrid of both — preferably in B2B SaaS
• Be an exceptional writer who can move fluidly between long-form content, punchy product copy, and strategic messaging docs
• Have a portfolio (or examples) of messaging, positioning, or content work you're proud of
• Understand what makes a narrative land with a practitioner audience, not just a buyer
• Be comfortable going deep on product — sitting in on roadmap reviews, parsing feature specs, and asking the right questions to find the story worth telling
• Have an experimentation mindset: quickly iterate on messaging and creative, read what's resonating, and bring those learnings back to the product team
• Know how to distill complex ideas into clear, simple language that feels warm and human (not jargon-heavy or corporate)...specifically, to be able to turn AI-powered features into approachable, exciting offerings for our target audience
• Thrive in cross-functional partnerships with product, content, sales, and design
• Be self-directed and comfortable with ambiguity — you know how to find the work that matters and move it forward without a lot of hand-holding
• Care about the craft of communication and have a genuine curiosity about how organizations talk to their people

Bonus points if you:

• Have worked in or around internal communications, employee engagement, or HR tech
• Have experience building messaging from scratch at a startup or scaling company
• Are currently using AI in interesting ways to accelerate your content and research workflow
• Have experience helping a non-technical audience understand and adopt AI tools — whether through content, enablement, or community
• Have a knack for turning customer conversations into compelling stories
• Bring a calm, grounded energy to shifting priorities and fast-moving product cycles
• Care about brand and pipeline, and don't treat them like competing planets
• Bring a little delight into the work :)

Compensation and benefits:

• $80,000–$110,000/year
• Hybrid role based in Omaha, Nebraska
• Competitive total compensation
• Stock options
• Healthcare
• 401(k)
• Unlimited vacation
• Flexible work environment

About Workshop

Workshop is a fast-growing, venture-backed startup based in Omaha, Nebraska, and we're on a mission to create more happy Mondays for employees everywhere. Our platform helps internal communications teams create, send, manage, and measure employee-centric, multi-channel campaigns. We love clarity, thoughtful communication, and work that feels surprisingly delightful for a B2B SaaS company.