We are looking for a Product Marketing Manager to own and drive growth in the SMB segment This role is at the intersection of product, marketing, and growth, requiring you to define positioning, craft lifecycle communications, and drive funnel efficiency for a self-serve, marketing-led motion.
You will be responsible for building and executing strategies that build top of the funnel & drive the users from sign-up → activation → transaction, ensuring scalable, low human touch adoption.
Top of the funnel growth: Design and execute acquisition initiatives in collaboration with the content/design/performance marketing team (content, paid, partnerships, SEO/ASO, community) to bring high-intent SMB users into the funnel.
Segment Ownership: Build and own SMB segment goals across the funnel - from sign-ups to activations and transactions.
Positioning & Messaging: Craft clear and differentiated product positioning, value propositions, and messaging tailored to SMB needs.
Lifecycle Communication: Design and execute lifecycle campaigns (emails, nudges, in-app comms) to improve onboarding, adoption, and retention.
Multi-Channel Playbooks: Create and stitch together scalable playbooks across channels - paid, nurtures
Funnel Optimization: Partner closely with the product team to identify friction points, improve onboarding flows, and deploy adoption triggers.
Low-Touch Sales Motion: Enable a marketing-led, self-serve funnel for SMBs, reducing dependency on high-touch sales.
4–7 years of experience in product marketing, growth, or lifecycle marketing (preferably in SaaS, B2B fintech domains).
Strong understanding of SMB buying behavior and ability to translate product features into customer-centric benefits.
Experience building multi-channel lifecycle campaigns (email, push, retargeting).
Analytical mindset with hands-on comfort in funnel metrics, experimentation, and optimization.
Collaborative team player with the ability to work across marketing, product, and design.
Experience in self-serve or PLG (product-led growth) motions is a strong plus.
Xflow is a technology company that builds cross-border payments infrastructure that enables businesses to send and receive money globally in a simple, reliable, transparent and compliant way. We help businesses, whether they be direct merchants or platforms, access global markets of demand, supply or labor by making cross-border payments as easy and reliable as domestic payments.
Xflow is built primarily for the developer. We make it really easy to embed our payments infrastructure in to the user experience by providing simple & powerful abstractions, fantastic documentation and a self-serve product. Through developers, Xflow enables cross border payments for startups, growth companies, aggregators and enterprises alike.
