Job Description

TEAM MEMBER WILL BE REQUIRED TO WORK FROM OUR RALEIGH, NC HQ FOUR DAYS A WEEK.

The Product Marketing Manager plays a critical role in developing and executing marketing strategies for assigned product categories across all marketing channels, including print, digital, radio, ecommerce, signage, and more. This positionmaintainsclose partnerships with designated merchant partners in the ignition, fuel systems, emission, and rotating electrical categories. Together, they implement retail, professional, and digital ecommerce strategies by collaborating with marketing and ecommerce channel owners.

TECHNICAL MARKETING SUPPORT

This role also acts as a technical resource within the marketing organization. Responsibilities include creating product videos, reviewing SEO content, andassisting withteam member training. The focus is on producing engaging, informative, and innovative product marketing assets that support and drive the sales strategy.

KEY QUALIFICATIONS

The Product Marketing Manager mustpossessfamiliarity with automotive products, Advance Auto Parts stores, the Professional sales team, and customer base. Success in this role requires the ability to effectively prioritize projects, product categories, vendors, and occasionally competing agendas to achieve measurable marketing outcomes.

ESSENTIAL DUTIES AND RESPONSIBILITIES include the following. Other duties may be assigned

• Partner with the merchandising team to align and communicate category strategies across DIY, Professional, and eCommerce channels, ensuring consistent messaging and measurable campaign performance.

• Collaborate with marketing program managers to develop and implement multichannel marketing strategies and activations—including digital, print, radio, and social media—with all initiatives receiving final approval from merchant and vendor partners and tracked for reach and conversion metrics.

• Optimizecustomer experience in all sales channels by increasing engagement rates through effective use of media, signage, communications, and digital methods, with improvements measured by customer satisfaction scores and engagement analytics.

• Integrate competitive insights, customer analytics, andadditionaldata into category strategies to enhance market positioning and drive measurable growth in category sales and share.

• Coordinate with field teams to deliveraccurateand impactful marketing materials, ensuringtimelydistribution and positive feedback from end users.

• Support training and field teams by developing andfacilitatingautomotive system and product training sessions, aiming to improve team product knowledge and customer service ratings.

• Serve as a technical resource to the marketing team by providing subject matterexpertiseduring photo and video shoots to ensureaccuraterepresentation of products and alignment with brand standards.

QUALIFICATIONS

To perform this job successfully, an individual must be able to perform each essential duty exceptionally. The requirements listed are representative of the knowledge, skill, and/or abilityrequired Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Strongknowledge of automotive systemsand ability to perform common repairs

• Creative problem solving and solution delivery skills.

• Working knowledge of Microsoft Excel, with the ability to navigate spreadsheets, use formulas, and interpret data to support internal reporting and collaboration.

• Proficiencyin Microsoft PowerPoint, with the ability to develop clear, well-structured presentations that effectively communicate key messages to internal stakeholders at theappropriate levelof detail.

• Data literacy andabilitytella story with persuasive written and verbal communication skills.

• Ability to work effectively and collaboratively to support the needs of a team.

• Ability to manage multiple projects, negotiateworkflow, and handle tight deadlines.

• Ability to prioritize competing or conflicting agendas for maximum company benefit.

EDUCATION & EXPERIENCE

• 4-yearbachelor’s degree

• 7-10yearsexperiencein one or more of the following areas:marketing, merchandising, retail,e-comm, or automotive

• Strongunderstanding of automotive maintenance, repairs,and systems

CERTIFICATES, LICENSES, REGISTRATIONS

None

PHYSICAL DEMANDS

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employeeis regularly required tosit and talk or hear.  The employeeis occasionally required tostand; walk; use hands to finger, handle, or feel; reach with hands and arms; and stoop, kneel, crouch, or crawl.  The employee must regularly lift and/or move up to 10 pounds and occasionally lift and/or move up to 25 pounds.  Specific vision abilities required by this job include close vision, distance vision, color vision, and ability to adjust focus.

WORK ENVIRONMENT

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

WORK ARRANGEMENT

Position requiresfourdays a week inthe officeat our Raleigh, NC HQ

Occasional travel for trade shows, vendor meetings, orspecial events Estimated3-4times per year.

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