About the Role:
As a Product Marketing Manager, you will independently drive key product marketing initiatives, utilizing your advanced skills and understanding of market dynamics to support the development and execution of strategic marketing plans. Your expertise will be crucial in refining product positioning, analyzing market data, and ensuring successful Go To Market implementations. You will collaborate across departments to ensure our product offerings meet and exceed customer expectations.
Responsibilities:
• Lead the development and execution of specialized Go To Market plans.
• Conduct complex market research and customer analysis.
• Refine and optimize product messaging and positioning.
• Monitor industry trends and adjust marketing strategies accordingly.
• Track, report, and analyze marketing performance and ROI.
• Collaborate with product development to integrate market feedback.
• Develop comprehensive marketing collateral and training materials.
• Coordinate and lead product launch activities.
• Analyze and recommend pricing strategies and adjustments.
• Provide strategic insights based on market and competitive analysis.
Skills:
• Advanced Market Research: Advanced skills in conducting complex market research and analysis.
• Strategic Messaging: Expertise in creating and refining strategic product messaging.
• Data Analytics: Proficient in analyzing and interpreting complex data sets.
• Cross-functional Collaboration: Ability to collaborate effectively with multiple departments.
• Project Leadership: Leading marketing projects and initiatives.
• Software Proficiency: Advanced knowledge of marketing software and analytics tools.
• Customer Insight Integration: Integrating customer feedback into product and marketing strategies.
• Market Adaptability: Quickly adapting to changing market conditions and trends.
To maintain a fair and genuine hiring process, we kindly ask that all candidates participate in interviews without the assistance of AI tools or external prompts. Our interview process is designed to assess your individual skills, experiences, and communication style. We value authenticity and want to ensure we’re getting to know you—not a digital assistant. To help maintain this integrity, we ask to remove virtual backgrounds and include in-person interviews in our hiring process. Please note that use of AI-generated responses or third-party support during interviews will be grounds for disqualification from the recruitment process.
Applicants may be required to appear onsite at a Wolters Kluwer office as part of the recruitment process.
Compensation:
$89,600.00 - $157,000.00 USDThis role is eligible for Bonus.
Compensation range listed is based on primary location of the position. Actual base salary offer is influenced by a wide array of factors including but not limited to skills, experience and actual hiring location. Your recruiter can share more information about the specific offer for the job location during the hiring process.
Wolters Kluwer offers a wide variety of competitive benefits and programs to help meet your needs and balance your work and personal life, including but not limited to: Medical, Dental, & Vision Plans, 401(k), FSA/HSA, Commuter Benefits, Tuition Assistance Plan, Vacation and Sick Time, and Paid Parental Leave. Full details of our benefits are available upon request.
Wolters Kluwer (EURONEXT: WKL) is a global leader in information, software solutions, and services for professionals in healthcare; tax and accounting; financial and corporate compliance; legal and regulatory; corporate performance and ESG. We help our customers make critical decisions every day by providing expert solutions that combine deep domain knowledge with technology. Wolters Kluwer reported 2024 annual revenues of €5.9 billion. The group serves customers in over 180 countries, maintains operations in over 40 countries, and employs approximately 21,000 people worldwide. The company is headquartered in Alphen aan den Rijn, the Netherlands.
Equal Opportunity Employer
To ensure we continue to drive innovation that enables us to develop products and services to best serve our customers, we cultivate a workplace culture rooted in mutual respect, bringing forward insights from a wide range of backgrounds, perspectives, and experiences. We are also committed to complying with laws requiring equal opportunity in hiring, promotion, and other employment decisions.
All qualified applicants will receive consideration without regard to race, color, religion, sex (including pregnancy, gender identity, transgender status, and sexual orientation), national origin, disability, age, genetic information, veteran status, or any other characteristic protected by applicable law, and we do not tolerate discrimination on any of these bases.
Beware of Recruitment Fraud! 🔒
Scammers may pose as Wolters Kluwer, offering fake job opportunities and requesting personal info or payments. Protect yourself:
- Apply only via our secure Workday hub on our Careers page.
- Our recruiters never ask for banking info or payments.
- We don't use public email accounts (e.g., Hotmail, Yahoo, Gmail).
Report suspected fraud: thirdpartyincident@wolterskluwer.com. If you've made a payment, contact local authorities.
Read more here - https://careers.wolterskluwer.com/en/recruitment-fraud-alert
