Festo

Product Marketing Manager

Festo  •  Onsite  •  28 days ago
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Job Description

The primary responsibility is to drive the successful introduction of new products and manage the life cycle within the local sales companies. In addition to this, she/he has the power to steer and push the portfolio through the organization, influencing its strategic direction. The focus is on the products themselves, rather than the industry as a whole, and she/he plays a pivotal role in promoting products and indirectly supporting sales to high-potential new and existing customers. She/he will take charge of managing the portfolio in the market, overseeing phase in, phase out, positioning, strategy, growth programs, and competitiveness. Furthermore, she/he will act as a product and technology trainer, sharing expertise with others. While holding responsibility for turnover she/he won't have specific customer responsibility. Her/him understanding of target applications and solutions equips them to identify and develop business opportunities, ensuring that the market is thoroughly analyzed and a clear focus is defined.

Job Responsibilities

  • Drives profitable growth through regional product steering
  • Improves gross margin and commercial discipline
  • Increases forecast accuracy and supply reliability
  • Accelerates revenue realization across the lifecycle
  • Expands portfolio contribution and competitiveness
  • Supports investment decision-making and local capability building
  • Introduces structured product steering governance
  • Continuously optimizes portfolio and segmentation
  • Drives lifecycle excellence and change adoption
  • Enables “test-and-learn” innovation
  • Improves commercial effectiveness through new go-to-market approaches
  • Builds capability for scalable growth
  • To perform any ad-hoc tasks assigned from Line Manager

Job Requirements

  • Bachelor’s degree in Engineering (Mechanical/Mechatronics)

  • 3-4 years in relevant business experience necessary
  • Marketing or Business Management experience highly desirable
  • Experience in Industrial Automation either in product marketing, market research or product management/development functions
  • Experience to handle product life cycle management and implementation of product marketing activities
  • Industry knowledge in Process Automation and/or Life Technologies domains is highly advantageous
Festo

About Festo

Festo is a global player and an independent family-owned company with headquarters in Esslingen am Neckar, Germany. Festo has set standards in industrial automation technology and technical education ever since its establishment, thereby making a contribution to sustainable development of the environment, the economy and society. The company supplies pneumatic and electrical automation technology to 300,000 customers of factory and process automation in over 35 industries. The LifeTech sector with medical technology and laboratory automation is becoming increasingly important. The products and services are available in 176 countries. With about 20,700 employees in over 250 branch offices in 61 countries worldwide, Festo achieved a turnover of around €3.36 billion in 2021. Each year around 7% of this turnover is invested in research and development. In this learning company, 1.5 % of turnover is invested in basic and further training. Festo Didactic SE is a leading provider of technical education and training and offers its customers worldwide comprehensive digital and physical learning solutions in the industrial environment.

Imprint:

https://corp.festo.com/en/imprint/index.html

Data privacy: https://www.festo.com/dataprivacy

Industry
Manufacturing & Production
Company Size
5,001-10,000 employees
Headquarters
Esslingen, DE
Year Founded
1925
Website
festo.com
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