Job Description

We’re not here to blend in — we’re here to change how observability works.

groundcover has built a radically different approach to cloud-native observability that competitors can’t match. As part of our marketing team, you won’t just promote a product - you’ll help reshape the narrative of the entire category so engineering and operations teams see Groundcover as the clear choice.

About us

We’re a fast-growing Series B startup delivering the most modern observability platform for cloud-native environments. Unlike traditional tools that are brittle, costly, and complex, our solution is lightweight, instantly deployable, and built for today’s AI-driven, developer-first world.

We’re not chasing the category leaders — we’re redefining the category. As our Product Marketing Manager, you’ll play a critical role in building and executing a go-to-market (GTM) strategy that challenges industry norms and outpaces legacy players like Datadog and Dynatrace.

This is a hybrid position with 4 days a week from office in San Francisco

What you’ll do

• Create clear, differentiated narratives that resonate with both technical and business audiences.
• Position groundcover as the modern alternative to legacy observability solutions.
• Lead impactful product and feature launches.
• Produce content - from blog posts to case studies - that engages developers, SREs, and DevOps teams.
• Equip sales with compelling stories and materials that help close deals.
• Track market trends, competitors, and customer needs to guide GTM strategy.
• Partner closely with sales, product, and marketing to ensure alignment and execution.

Requirements

• 5+ years in product marketing, product management, or a related technical role.
• Understanding of observability, DevOps, or cloud-native technologies.
• Strong storytelling skills and the ability to make complex tech simple.
• A strategic mindset with a bias for action.
• Exceptional communication, presentation, and stakeholder management skills, with the ability to command a room, build empathy, and influence executives in fast-paced environments.
• Curious, adaptable, collaborative and driven by a growth-oriented, positive approach.

Why join us

• Define the GTM playbook for one of the most important layers of the cloud-native stack.
• Join a high-growth, high-energy team where your work is visible and valued.
• Competitive pay, equity, and full benefits.