Job Description

Responsibilities

Own Product Content Across Channels

• Lead and manage product messaging and content for:
• Website
• Demand Generation campaigns
• Sales enablement materials (presentations, battlecards, one-pagers, etc.)
• Ensure consistency, clarity, and differentiation across all touchpoints.

Lead Product Launches

• Own the planning and execution of product launches, from messaging and positioning through go-to-market content and internal enablement.
• Work closely with Product, Sales, Customer Success, and DemandGen to ensure launches are well-coordinated and impactful.
• Develop launch assets such as announcements, landing pages, blogs, pitch decks, customer-facing collateral, and internal training.

Own Social Media & Market Presence

• Take holistic ownership of product-related messaging across social media channels.
• Translate product strategy and thought leadership into compelling social content.
• Work closely with leadership to amplify company voice, launches, insights, and category positioning.

Strategic Marketing Contribution

• Support and contribute to competitive analysis and market research.
• Help refine and strengthen product positioning and messaging.
• Translate complex technical capabilities into clear business value.

Thought Leadership & Market Evangelism

• Develop and promote thought leadership content (articles, blogs, webinars, etc.).
• Represent the company’s technology vision and insights in the cybersecurity market.
• Help bring innovative technical insights to market in a compelling and credible way

Requirements

• Proven Product Marketing experience in cybersecurity (mandatory)
• Strong expertise in product positioning, messaging, and go-to-market strategy
• Experience leading product launches end-to-end
• Ability to translate complex technical concepts into clear business value
• Experience creating sales enablement and marketing content across channels
• Strong cross-functional collaboration skills