Netigate is a leading European Experience Management (XM) company, helping organizations turn insights into growth by understanding and acting on the experiences of their customers and employees.
Headquartered in Stockholm with offices across Europe in Helsinki, Frankfurt and Rotterdam, Netigate serves more than 1,500 clients globally, including Erste Group, KLM/Air France and Apoteket. We are ~130 employees across the Nordic countries in Helsinki, Oslo and Stockholm and in the rest of Europe in Frankfurt, Berlin, Rotterdam, London and Paris.
Following the recent merger with the Dutch digital experience platform Mopinion, Netigate now delivers a unique end-to-end platform for experience management - covering every touchpoint across web, mobile, and employee journeys.
As a Product Marketing Manager, you own the positioning and messaging for Netigate’s product portfolio and help bring our products to market successfully - from strategic launches to lifecycle programs that measurably improve adoption, retention, and expansion. In this role, you report directly to the CMO.
This is a hyrid role and can be either filled in our Stockholm, Helsinki or Rotterdam office.
Own product positioning and messaging for Netigate’s product portfolio.
Lead strategic product launches end-to-end, ensuring clear narratives, strong internal alignment, and measurable adoption and revenue impact.
Translate complex capabilities into differentiated value propositions for enterprise buyers and multi-stakeholder decision-making groups.
Partner closely with Product leadership to bring market, customer, and competitive insights into roadmap priorities.
Enable Sales and Customer Success with enterprise-ready materials (pitch decks, battlecards, use cases, training).
Drive adoption, retention, and expansion through lifecycle initiatives and targeted GTM programs.
Own release communication and in-product adoption flows using product marketing tooling (e.g., Intercom, Beamer, Storylane) to support onboarding, feature discovery, and release logs.
Track and improve performance using metrics across pipeline influence, adoption, and commercial outcomes.
5+ years of experience in B2B SaaS product marketing, ideally in an enterprise or scale-up environment.
Proven ownership of enterprise GTM strategy, positioning, and launches with measurable business impact.
Strong understanding of enterprise buying processes, long sales cycles, and multi-stakeholder decision-making.
Excellent storytelling and communication skills: able to simplify complexity without losing credibility.
Strong analytical mindset: comfortable working with adoption, pipeline, and revenue metrics.
Experience working cross-functionally with Product, Sales, Customer Success, and leadership teams.
Experience with product marketing and in-product communication tools (e.g., Intercom, Beamer, Storylane, HubSpot, or similar).
Fluent in written and spoken English.
High ownership, strong stakeholder management, and the ability to operate independently
An inclusive and supportive work environment where diversity and creativity are celebrated.
An environment where your ideas are valued, and you have the opportunity to make a meaningful contribution from the start.
Opportunities for professional growth and career advancement within an international growing company.
No matter your role, whether you're just starting out or in a leadership position, we focus on the value you bring to the table. Creativity and impact are what matter most.
We believe in celebrating our achievements. Wether it's a summer festival or New Year party: we make sure to enjoy our successes and build strong team connections.
At the heart of Netigate lies the NetiMaker mindset - our foundation for how we work and grow together. Being a NetiMaker means taking ownership, staying curious, holding ourselves accountable, and driving progress with purpose.
We believe that a great employee experience is the foundation of a great customer experience - and this belief shapes everything we do.
At Netigate, we pride ourselves on our collaborative, imaginative, and learning-focused culture. We believe in the collective strength of diverse perspectives - the power of WE Together, we create an atmosphere where fresh ideas are shared, challenges are embraced, and individual growth is encouraged.
We encourage all applicants to consider submitting an anonymous CV as part of our commitment to fostering a non-discriminatory and inclusive recruitment process. In line with this, we aim to ensure transparency around compensation and will share indicative salary ranges during the initial conversation.
Netigate is the AI-powered experience management platform that helps enterprises turn the voice of the customer and employee into business growth.
Our powerful experience platform is trusted by over 1500 of the world's leading brands - such as Spotify, DB Schenker, Vodafone, Continental and EnBW.
Founded in Stockholm, Sweden 2005, we now have a well-established European presence with additional offices in Helsinki, Frankfurt am Main, and Rotterdam.
Do you want to know more about how your business can make progress and drive business success with data-driven insights? Book a demo with one of our sales executives!
