Job Description

This role will be responsible for developing and executing go-to-market strategies and building compelling contents that resonate with our target audience. The ideal candidate combines deep marketing expertise with analytical rigor and cross-functional leadership skills.

Key job responsibilities
1) Develop and execute comprehensive go-to-market strategies for product launches and feature releases.
2) Create marketing plans that drive product awareness, consideration, and adoption across target segments.
3) Collaborate with product and business teams to ensure alignment of go-to-market strategy and marketing priorities.
4) Create compelling marketing contents including product collateral, case studies, and sales enablement materials.
5) Design and execute integrated marketing campaigns across multiple channels, develop Seller success stories and testimonials that demonstrate product value.
6) Build strong relationships with key stakeholders across product, business and internal marketing teams. Lead cross-functional initiatives and drive alignment across multiple teams.
7) Define and track key performance indicators (KPIs) to measure marketing effectiveness

Basic Qualifications

- Bachelor’s degree in marketing, Business, Communications, along with a minimum of 7+ years of product marketing experience, preferably in B2B sectors.
- Proven track record of developing and executing successful go-to-market strategies and integrated marketing campaigns.
- Strong analytical skills with ability to translate data into actionable insights.
- Excellent written and verbal communication skills with ability to craft compelling contents.
- Experience managing cross-functional projects and influencing stakeholders at all levels.

Preferred Qualifications

- Experience leveraging AI, machine learning, or marketing technology platforms to enhance marketing efficiency and effectiveness.

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