Job Description
At KI, we believe knowing our customers helps us serve them better. We listen. We observe. We understand that each customer has unique needs. So, we pride ourselves on helping our customers make smart furniture decisions by offering expert advice, design options and personalized solutions.Since 1941, we’ve positioned KI as the furniture company that best understands the furniture industry and is committed to providing customers with the smart solutions. By targeting specific markets with solutions for business furniture, university furniture, educational furniture, healthcare furniture and government furniture, we can quickly respond to our customers’ unique needs – including the choice to procure furniture according to what fits their ordering and fulfillment process. That’s why we say we offer far more than furniture. We’re Furnishing Knowledge.
Join Our Team as a Product Marketing Manager
• Corporate Office – Green Bay, WI
Are you passionate about driving product success from concept to market? We’re looking for a Product Marketing Manager to join our team at our Corporate Office in Green Bay. In this role, you’ll be the champion for specific product categories—both new and existing—leading strategy, development, and execution to fuel business growth.
Responsibilities:
• Conduct market research through competitive analysis, sales feedback, client meetings, and category gap assessments.
• Partner with Design, Development, and Manufacturing teams to turn market insights into compelling product features and benefits.
• Develop and implement strategic marketing plans for new products and line extensions, including pricing, positioning, messaging, and sales support materials.
• Train and support the field sales team on product knowledge and positioning.
• Provide competitive intelligence and product information to support sales and marketing efforts.
• Identify opportunities for growth, streamline product lines, and manage legacy products—including decisions on product discontinuation.
• Perform value analysis and engineering to enhance existing products.
What You Need to Succeed:
• Bachelor’s degree in Business or a related field.
• At least 2 years of experience in product marketing or a technical role.
• Ability to work independently with moderate guidance.
• Strong skills in crafting brand and product messaging with clear, relevant takeaways.
What We Offer:
• Employee Stock Ownership Plan (ESOP): Share in the success of the company.
• Comprehensive Health Benefits: Medical, dental, and vision coverage.
• 401(k) with Company Match: Invest in your future with employer contributions.
• Generous Paid Time Off: Vacation, sick days, and holidays.
• Wellness Resources: On-site fitness center, fitness reimbursement, and on-site nurse.
• Onsite Café: Enjoy fresh breakfast and lunch options at work.
• Employee Discounts: Special pricing on our products.
• Education Reimbursement: Support for degrees and certifications.
• Full Benefits Package: Includes life insurance, disability coverage, and Employee Assistance Program (EAP).
Ready to make an impact? Apply today and help shape the future of our product portfolio.
KI is an Equal Opportunity Employer.
