We look for the risk-takers, the collaborators, the inspired and the inspirational We want the people who are brave enough to work at the cutting edge and create solutions that will enrich and improve the lives of people across the globe. So, if you want to make the world say wow, let's talk.
The conversation starts here. If this role matches your ambitions and skillset, let's get started with your application Take a look at our other open positions too. Our many opportunities can lead to infinite possibilities
KEY RESPONSIBILITIES
1/ Product & Commercial Planning
- Oversee planning & execution for new product launches following regional guidelines, including building launching milestones, product positioning, distribution, communication at both ATL, BTL, etc.
- Initiate, plan and execute commercial activities to achieve monthly, quarterly, and full year business targets.
2/ Demand Activation
- Understand target customer segments for Game/Mobile to know where and how to approach, convert and win them.
- Build & maintain good relationships with Game / Sony Fan Communities.
- Initiate plans/activities to penetrate and build TOM for PlayStation in gaming communities, and Xperia in Sony Fan esp. at gamers' early phase.
3/ Channel Enhancement & Expansion
- Strengthen current channels to ensure sustainable growth for Game/Mobile business.
- Explore opportunities to expand to new channels such as other IT channels, AV, online, etc. to grow not only hardware but also software and accessories.
- Build one Sony by exploring opportunities to collaborate with other Sony categories such as Bravia, Home Theater, Alpha, etc. to penetrate new target customers, create demand and grow sales.
4/ Operation & KPIs Management
- PSI management.
- Manage P&L, CI, A&P forecast accuracy.
- Other operational tasks/KPIs if applicable.
Other tasks as required by the line manager.

Sony’s purpose is simple. We aim to fill the world with emotion, through the power of creativity and technology. We want to be responsible for getting hearts racing, stirring ambition, and putting a smile on the faces of our customers. That challenge, combined with our spirit of innovation, motivates us to create groundbreaking technology, entertainment, and services for people worldwide.
Our history as a global brand has been built around employees that all have a passion for touching peoples' lives, and pride in pushing beyond the status quo to produce truly extraordinary results.
We’re uniquely positioned because we operate in many different industries - from movies and music to video games and electronics. And, with offices around the globe, we benefit from a global workforce that learns and grows together through mutual respect.
If you're ready to join a diverse team at an innovation-led company with the power to change lives, then we encourage you to read up on the different Sony group companies and check out our Life page. Then, get in touch, and together, let’s make the world say wow.