Job Description

To lead product marketing strategies for Building Materials across Ceiling, Wall, Floor and Roof applications, covering both imported and locally produced product lines. Translating market and competitor insights into winning go-to-market strategies to defend and grow market share.

Key Responsibilities

1.Product Marketing & Strategy

• Build product positioning, portfolio and go-to-market strategies for Ceiling, Wall, Floor and Roof product groups.
• Develop counter-strategies to defend market share of key product groups against competitors and substitute materials.
• Lead new business development for the Roof category (product roadmap, manufacturing partners, pricing, channel strategy) with Sales, Trade and Production, including OEM.

2.Marketing Budget Planning & Performance

• Propose and plan the annual marketing budget; align campaign calendars and localize marketing assets.
• Own budget performance end-to-end: track utilization, measure campaign ROI, and deliver structured reports to management.

3.Market Intelligence & Customer Insights

• Conduct market understanding and fieldwork on real site; develop Target Audiences insights; monitor competitors (products, pricing, channel moves).
• Track market share, channel performance and product mix by segment; identify new potential channels or niche segments.

4.Go-to-Market & Channel Activation

• Develop and execute product launches, promotions, POSM, shop displays, product sampling, sales tools and training programs.
• Build engagement programs for distributors, retailers, contractors, architects and project stakeholders.
• Set up tracking for every launch and campaign: clear KPIs, sell-in/sell-out data, post-launch reviews and course correction.

Benefits:

• Business trip allowance
• Provide work equipment
• Entitled to benefits in accordance with labor laws: social insurance, health insurance, and unemployment insurance
• Periodic health check-ups and health insurance
• Performance-based bonuses according to job performance evaluation and the company's business results
• Dynamic and international working environment

Qualifications:

• Bachelor's degree in Marketing, Business Administration, or related field
• 3-5 years of experience in Product/Trade Marketing, Category Management, or Channel Development.
• Having experience in Building Materials / Construction
• Strong analytical and data interpretation skills
• Strategic thinking and commercial mindset
• Deep understanding of channel & customer insights (Distributor/ Retailers/ Contractor/ HO)
• Experience working with overseas principals/regional budget owners and a proven track record in launching new products (NPD/OEM) is an advantage.
• Result-oriented with project management skills
• Advanced problem-solving and presentation skills
• Strong ownership of performance tracking and structured reporting (campaign KPIs, budget ROI)