Job Description

Radar Is Changing the World. Help Drive What’s Next.

TI mmWave radar technology is enabling a new generation of smarter, safer, and more intelligent systems across smart homes, building automation, appliances, robotics, and security applications. The Low Power Radar (LPR) group is looking for an experienced Product Marketing Engineer (PME) to help grow our worldwide mmWave radar business through customer engagement, market development, product positioning, and go-to-market activities.

This is a fast-paced and highly dynamic role requiring strong communication skills, adaptability, curiosity, and the ability to balance both strategic and tactical responsibilities. Prior radar experience is not required, but a strong willingness and ability to learn new technologies and markets is essential.

The role includes opportunities to work with customers and teams worldwide while helping shape the future of intelligent sensing systems.

The primary focus of this role will be industrial applications including smart homes, smart buildings, medical, robotics, industrial automation, and intelligent appliance applications.

KEY RESPONSIBILITIES

• Drive worldwide product marketing activities for TI mmWave radar products including Drive DINs to DWINs to grow NR while maintaining profitability
• Plan, manage and execute all marketing activities during the life cycle of a new product (Pre RTM, at RTM and post RTM)
• Engage directly with customers to understand market trends, applications, and emerging opportunities
• Develop and deliver product positioning, messaging, and customer value propositions to customers and partners
• Create customer-facing presentations, videos, application content, and marketing collateral
• Collaborate with engineering, systems, applications, sales, pricing, and program management teams
• Support customer meetings, product demonstrations, conferences, and workshops
• Gather market intelligence and help identify new growth opportunities
• Support go-to-market activities and product launch efforts
• Translate product capabilities into clear customer and business value

Texas Instruments will not sponsor job applicants for visas or work authorization for this position.

MINIMUM REQUIREMENTS

• Bachelor’s degree in Electrical Engineering, ECE, Computer Engineering, or Computer Science
• 2+ years of product marketing, technical marketing, or equivalent experience
• Strong written and verbal communication skills
• Ability to manage multiple priorities in a fast-paced environment
• Willingness to travel as needed

PREFERRED QUALIFICATIONS

• Ability to establish strong relationships with customers and cross-functional teams
• Strong presentation, storytelling, and communication skills
• Ability to ramp quickly and learn new technologies and markets
• Strong analytical and problem-solving skills
• Self-motivated with ability to take initiative and drive results
• Ability to work collaboratively across worldwide teams and organizations
• Comfortable balancing both strategic and tactical responsibilities
• Strong prioritization and time management skills
• Ability to adapt quickly in dynamic customer and business environments
• Customer-focused mindset with strong situational awareness
• Experience creating customer-facing presentations, collateral or marketing content
• Proficiency with PowerPoint, Excel, Word, or equivalent productivity tools
• Experience working in semiconductor, embedded systems, IoT, smart home, building automation, or related technology markets is a plus
• Comfortable working across global time zones and customer engagements

Why TI?

• Engineer your future. We empower our employees to truly own their career and development. Come collaborate with some of the smartest people in the world to shape the future of electronics.
• We're different by design. Diverse backgrounds and perspectives are what push innovation forward and what make TI stronger. We value each and every voice, and look forward to hearing yours. Meet the people of TI
• Benefits that benefit you. We offer competitive pay and benefits designed to help you and your family live your best life. Your well-being is important to us. Please find our country-specific benefits here

About Texas Instruments

Texas Instruments Incorporated (Nasdaq: TXN) is a global semiconductor company that designs, manufactures and sells analog and embedded processing chips for markets such as industrial, automotive, data center, personal electronics and communications equipment. At our core, we have a passion to create a better world by making electronics more affordable through semiconductors. This passion is alive today as each generation of innovation builds upon the last to make our technology more reliable, more affordable and lower power, making it possible for semiconductors to go into electronics everywhere. Learn more at TI.com.

Texas Instruments is an equal opportunity employer and supports a diverse, inclusive work environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, creed, disability, genetic information, national origin, gender, gender identity and expression, age, sexual orientation, marital status, veteran status, or any other characteristic protected by federal, state, or local laws.

If you are interested in this position, please apply to this requisition.