BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.
Verantwortlichkeiten:
Verantwortung für die strategische Positionierung und Weiterentwicklung des Portfolios Pyxis & Rowa in der C&EE Region
Steuerung und Priorisierung von Initiativen in einem komplexen, dynamischen Marktumfeld mit hoher Eigenverantwortung
Entwicklung und Umsetzung datengetriebener Marketing- und Wachstumsstrategien entlang klar definierter KPIs
Enge Zusammenarbeit mit Sales und Customer Success zur Steigerung von Pipeline, Conversion und Umsatz
Planung und Umsetzung zielgerichteter Omnichannel-Kampagnen mit messbarer Performance
Aufbau eines konsistenten, marktspezifischen Value Propositions & Messaging für verschiedene Zielgruppen
Proaktive Steuerung und Alignment von internationalen Stakeholdern (C&EE Leadership, EMEA Plattformen, Sales, Service, Shared Functions)
Analyse von Markt-, Wettbewerbs- und Kundendaten zur Identifikation von Chancen und Ableitung konkreter Maßnahmen
Verantwortung fürKPI-Tracking und Performance Monitoring
Planung und aktive Rolle bei Kongressen, Events und Kundenformaten
Bevorzugte Anforderungen:
Wir suchen eine Persönlichkeit mit Ownership und Umsetzungsstärke, die in der Lage ist, eigenständig Themen voranzutreiben und gleichzeitig verschiedenste Stakeholder effektiv einzubinden.
Erfolgreich abgeschlossenes Studium der Betriebswirtschaft oder Schwerpunkt Marketing (alternativ vergleichbare Ausbildung/Fachrichtung)
Mindestens 5 Jahre Erfahrung in Marketing, Produktmanagement oder kommerziellen Rollen (idealerweise im Gesundheitswesen)
Nachweisbare Erfolge in der Entwicklung und Umsetzung von Marketingstrategien mit messbarem Business Impact
Sie treiben Themen aktiv voran und besitzen eine susgeprägte Stärke in Organisation und Priorisierung
Sehr gute Fähigkeiten im Stakeholder Management in internationalen, matrixorganisierten Strukturen
Fundiertes Verständnis von KPIs, Marketing-Analytics und Performance Tracking
Erfahrung mit Omnichannel-Marketing und datengetriebenen Kampagnen
Starke Kommunikations- und Präsentationsfähigkeiten auf Deutsch und Englisch
Bereitschaft, in einem schnelllebigen Umfeld flexibel und lösungsorientiert zu agieren
Reisetätigkeit von ca. 30% innerhalb der zugewiesenen Region C&EE
Von Vorteil:
Erfahrung im Bereich Krankenhaus-Apotheke, Medikationsmanagement oder Automatisierungslösungen
Kenntnisse relevanter regulatorischer Rahmenbedingungen im Gesundheitswesen
Erfahrung mit CRM-Systemen (z. B. Salesforce) und Marketing-Tools
To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of healthcare. At BD, you’ll discover a culture in which you can learn, grow and thrive.
We believe that when people connect in person, we learn faster, collaborate more deeply, and build a stronger culture. Join us and enjoy a culture where face-to-face collaboration supports your learning, your progress, and your success.
To learn more about BD visit https://bd.com/careers
Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally protected characteristics.
Required Skills
Optional Skills
DEU Heidelberg - Tullastrasse
DEU Frankfurt - Walther-von-Cronberg-Platz, DEU Kelberg - Rowastrasse
At BD, we reward, support and develop our associates through our comprehensive Total Rewards program. We are committed to attracting and retaining high quality talent by providing reward and recognition opportunities that promote a performance-based culture, as well as a competitive package of compensation and benefits programs. You can learn more on our career site under " Our Commitment to You"
Our salary or hourly rate ranges reward associates fairly and competitively. We regularly review these ranges and factors, such as location, contribute to the range displayed.
Our pay is based on the role and the necessary skills and education to perform it successfully. The salary or hourly rate offered is determined by the role's specific requirements, including any applicable step rate pay system at the work location. Salary or hourly pay ranges are influenced by labor laws and Collective Bargaining Agreement (CBA) requirements applicable to the work location which may also affect the workplace arrangement of the role.
Salary Range Information
€65.000,00 - €99.125,00 EUR Annual
BD is one of the largest global medical technology companies in the world and is advancing the world of health™ by improving medical discovery, diagnostics and the delivery of care. The company supports the heroes on the frontlines of health care by developing innovative technology, services and solutions that help advance both clinical therapy for patients and clinical process for health care providers. BD and its more than 70,000 employees have a passion and commitment to help enhance the safety and efficiency of clinicians' care delivery process, enable laboratory scientists to accurately detect disease and advance researchers' capabilities to develop the next generation of diagnostics and therapeutics. BD has a presence in virtually every country and partners with organizations around the world to address some of the most challenging global health issues. By working in close collaboration with customers, BD can help enhance outcomes, lower costs, increase efficiencies, improve safety and expand access to health care. For more information on BD, please visit bd.com.
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