Who we are 🌍
We’reIAG Loyalty - one organisation with two ambitious, growing divisions across Loyalty and Holidays. Each has its own goals,strategyand team, but togetherwe’reunited by a shared vision to create a more rewarding world of travel and experiences.
Our Loyalty division is home to Avios, the global loyalty currency, enabling millions of members to collect and spend rewards across travel,retailand financial services.
Our Holidays division including British Airways Holidays and IberiaVacaciones, brings together trusted brands, connecting customers to thousands of destinations worldwide through seamless, end-to-end travel experiences.
We’reon an exciting journey of growth and transformation –we’regoing places.
The opportunity ✨
We’relooking for a Product Manager (Travel & Leisure) to define and deliver the vision and strategy for our travel e-commerce platform across the Avios ecosystem.
This is a high-impact leadership role whereyou’llshape the future of how over 70 million members search, book and experience travel using Avios. As we move into a new phase focused on optimisation,experimentationand the use of emerging technologies such as AI,we’relooking for someone who is excited by innovation and can bring a clear, forward-thinking vision.
You’llplay a key role in embedding a culture of experimentation across the product teams — using data, testing and iteration to continuously improve performance — while also exploring how AI can enhance personalisation, decision-making and the overall customer experience at scale.
You’lllead across multiple product teams, setting direction, buildingalignmentand enabling teams to deliver exceptional customer experiences at scale.
Whatyou’llbe doing 🚀
• Defining and owning the product vision, strategy and roadmap for our travel and leisure platform
• Leading multiple product teams across the end-to-end booking journey, from discovery through to post-booking servicing
• Embedding a customer-first, data-led approach, grounded in research, analytics and business goals
• Driving a culture of experimentation, enabling teams to test, learn and optimise customer journeys
• Working closely with Commercial teams to deliver against key metrics such as conversion,AOV, repeat purchase and margin
• Building alignment around a shared product vision, influencing stakeholders across all levels of the organisation
• Supporting teams to prioritise effectively, balancing business needs with product-led thinking
• Managing investment and tracking budget performance across a multi-million-pound product area
• Exploring how emerging technologies, including AI, can enhance customer experience and product effectiveness
• Leading and developing a large, high-performing team, creating clarity, focus and momentum across the function
What we need from you ⚡
• Proven experience as a product and people leader within agile, digital or e-commerce environments
• Strong track record of shaping product strategy through structured thinking, creativity and data-driven decision making
• Experience leading multiple teams and operating at scale, with the ability to bring clarity in complex environments
• Excellent stakeholder management and communication skills, with the ability to influence at all levels
• Strong experience working cross-functionally with Engineering, Design and Data teams
• Deep understanding of product discovery, experimentation and outcome-based prioritisation
• Experience defining success metrics (e.g. OKRs) and delivering measurable customer and business outcomes
• Strong commercial awareness, with the ability to balance customer needs with business goals
• Comfortable operating in evolving, ambiguous environments and driving change
• Experience managing significant product investment and multi-million-pound budgets
• A forward-thinking mindset, with an interest in innovation and emerging technologies such as AI
We might not be right for you if:
You only want to focus on your to-do list;we’rea small, high-performing team, we help each other to succeed.
You value perfection over fast iteration and progress; IAG Loyalty moves fast, we learn and iterate as we go; our environmentisn’tright for everyone.
You’relooking to create but not build; this is an end-to-end role, you need to be comfortable owning your space, from ideation through to delivery and review.
If you think you have what it takes butdon'tmeet every single point above, please do still apply.We'dlove to chat and see if you could be a great fit.
The Blend 📍
This role will work as part of our Loyalty Division and is based out of our London office. We call our approach to hybrid working The Blend —it’sabout giving you the flexibility to choose where you do your best work, while staying connected with your team and the wider business. This means you willbe requiredto spend at least two days per week in the office, with the rest of the time working from home. You may alsobe requiredto work from one of our other office or partner locations, based on your role and 'to do' list
Diversity and Inclusion
Our vision is to create a more rewarding world of travel and experiences. Delivering that requires diverse thinking and inclusive leadership.
We are committed to building a workplace where people feel they belong and are valued for their perspective. Inclusion drives better decisions, stronger performance and more innovative outcomes.
We actively encourage applications from people with different experiences and backgrounds, and are committed to ensuring our recruitment process is fair, inclusive and accessible.

IAG Loyalty is part of International Airlines Group (IAG). We were founded as Airmiles in 1988 and became Avios in 2011, now we’re IAGL and we have over 30 years’ experience in loyalty.
We manage the British Airways Executive Club, Iberia Plus, Vueling Club, and the Aer Lingus AerClub, and we have an impressive range of retail, travel and financial services partners of the Avios currency.
We’re loyalty pioneers creating the world’s most rewarding experiences.
That’s our vision. We help people to enjoy incredible experiences by collecting and redeeming the iconic Avios currency. We design customer loyalty programmes, build loyalty management tools, provide loyalty tech solutions, and produce invaluable data and customer insights to turn customer loyalty into a powerful tool for maximising a brand power and scale.
We’re a vision and values led business. Our vision sets our ambition, and our values represent how we’re going to get there. Together, this perfect partnership unites our people into a club of colleagues that know why and how we do things here. Our values are owned by everyone in the club, and are uniquely ours:
• We bring passion to our work
• We have the courage to reimagine
• We focus on agility
• We excel in delivery
• We keep learning and stay curious
• We take belonging seriously
Our colleagues bring our vision and values to life every day in all they do. For our business, for our customers and for each other.