Job Description

Key Responsibilities

Product Strategy & Leadership

• Own and define the Thailand digital product roadmap across app, mobile web, and desktop.

• Build localized product strategies tailored to Thai and SEA customer behavior.

Growth & Business Impact

• Lead key D2C growth levers: category, merchandising, offers, funnels, conversion, pricing, and campaigns.

• Drive both product funnel (traffic, CVR, engagement) and revenue funnel (AOV, returns, repeats).

Customer Experience & Insights

• Champion customer experience (CX & NPS) and deliver seamless, personalized journeys.

• Deeply understand Thai consumer behavior, payments, preferences, and UX expectations.

Cross-Country Collaboration

• Work closely with product, design, engineering, retail, and supply chain teams across India, Singapore, and global markets.

• Localize global capabilities into a uniquely Thai experience.

Data-Led Product Development

• Use insights, experimentation frameworks, and funnel analysis to prioritize features.

• Set KPIs, measure impact, and iterate rapidly.

Qualifications

• 5–7 years of experience in Product Management or Growth Product roles.

• Experience in D2C, retail, consumer internet, or SEA digital commerce

• Strong knowledge of Thai and SEA consumer behavior.

• Fluent in Thai and English (written & spoken).

• Strong analytical skills and comfort working with data.

• Ability to drive both strategy and hands-on execution.

• Customer-obsessed, detail-oriented, and comfortable in fast-paced environments.

Why Join Us?

• Shape the digital eyewear experience for an entire country.

• Work on high-scale digital products used by millions.

• Collaborate with some of Asia’s strongest product, design, and tech teams.

• Move fast, own big outcomes, and build with creativity and autonomy.

• Be part of a brand that is redefining eyewear across SEA.