About RethinkFirst
RethinkFirst builds technology that helps people thrive across behavioral health, education, caregiving, workplace wellbeing, and human services. Through RethinkBH, RethinkCare, and RethinkEd, we support a wide range of users, including clinicians, educators, caregivers, employers, administrators, families, and learners.
Our products solve meaningful, complex, human-centered problems. We believe great design can bring clarity to complexity, help users feel confident in moments that matter, and support better outcomes across care, education, and wellbeing.
The Product Management function at RethinkBH focuses on delivering meaningful, user-centric products that help patients and ABA practices by improving workflows, communication, and treatment outcomes.
Product Managers drive product vision, strategy, metrics, roadmaps, and prioritized backlogs. The Product Manager is at the center of where users, business, product, design, analytics, and engineering meet. The product manager is expected to heavily leverage AI tools to build user experiences for user review and handoff to engineering.
Key Responsibilities
Product Strategy & AI Innovation
Define and drive product vision, roadmap, and positioning
Identify and prioritize AI/ML opportunities to solve clinical and operational needs
Build business cases grounded in ROI, data insights, and AI-driven value creation
Stay ahead of market trends, especially in AI, digital health, and ABA solutions
Leverage AI tools (e.g., prototyping, copilots) to rapidly design and validate user experiences
Customer & Insights
Deeply understand user personas and workflows across clinical and business contexts
Use qualitative + quantitative data (incl. AI-driven analytics) to uncover insights
Continuously gather stakeholder feedback to inform product direction and adoption
Execution & Delivery
Own end-to-end product lifecycle from discovery to launch and iteration
Translate strategy into epics, features, and prioritized backlogs for Agile teams
Partner with design and engineering to deliver high-quality, scalable solutions
Use AI-assisted workflows to accelerate development, testing, and iteration
Align stakeholders, manage dependencies, and drive timely delivery
Performance & Growth
Define and track success metrics; use data to optimize product performance
Monitor adoption, utilization, and outcomes; iterate using experimentation (A/B testing, rapid prototyping)
Own product P&L and ensure sustainable growth and impact
Qualifications
Track record of successfully owning and improving a product, with growth numbers to support product adoption
Ability to travel occasionally as needed
Experience in APIs (FHIR and HL-7 if possible)
Background in developing Healthcare Practice Management and EMR solutions
Why Join RethinkFirst
This is an opportunity to design products that support meaningful outcomes across care, education, wellness, and human services. You’ll work on complex problems that affect real people, collaborate with teams across multiple product lines, and help shape experiences used by professionals, families, caregivers, educators, and organizations.
We’re looking for someone who wants to build, learn, collaborate, and make a visible impact. If you’re excited by meaningful work, complex product challenges, modern design tools, and the opportunity to use AI to prototype faster, communicate better, and help teams move from uncertainty to clarity, we’d love to meet you.
RethinkFirst aims to provide enterprises, families, educators, payors, and behavioral healthcare providers affordable, best practice treatment solutions for children with special needs. Rethink is unique in our foot-print offering clinical support, best-practice tools, and research-based content via technology to all market segments, reaching more children with special needs than any other solution.
Our platforms support curriculum planning, professional development, parent training, and tracking of progress. Through video and online tools, we bring to life best practice teaching, treatment, and intervention strategies that help educators, parents, and clinicians personalize instruction for every child.
Rethink's award-winning solutions are currently being used by employers, the US Department of Defense, Managed Care, Medicaid, federal, state and social service agencies, public school districts, and families nation- and worldwide.
