We are looking for a Product Manager to own our Retail products in a new market. This is a high-impact role where you will drive the growth of QRIS (QR payments) acceptance for merchants.
You will be responsible for adapting our proven retail products for the new market, working closely with partners, and scaling merchant acquisition. This is an opportunity to own a product in a new market from an early growth stage.
Key Responsibilities
Own Retail Product: Define and execute the product roadmap for QRIS and retail payment acceptance
Market Adaptation: Adapt retail products to a new market — localization, regulatory compliance, local payment methods
Merchant Acquisition: Partner with Business and Operations teams to drive merchant onboarding and activation
Partner Integration: Work with payment partners and acquirers to enable seamless payment acceptance
Define Success Metrics: Establish and track KPIs including active merchants, transaction volume, and merchant retention
Cross-Functional Collaboration: Work closely with Engineering, Design, Operations, and Business teams to deliver on roadmap
User Research: Understand merchant needs, pain points, and behaviors to inform product decisions
Qualifications
3+ years of product management experience
Experience in fintech, payments, or financial services strongly preferred
Experience with SEA markets
Understanding of payment acceptance, merchant acquiring, or retail payments
Strong analytical skills — comfortable with data-driven prioritization and metrics tracking
Experience working with external partners and integrations
Ability to work autonomously in a fast-paced, ambiguous environment
Excellent communication skills — can work effectively across remote teams
Strong user research skills — comfortable conducting interviews, usability tests, and synthesizing findings into actionable insights
Experience in agile methodologies
AI Mindset
At BukuWarung, we are an AI-first product team. We expect all PMs to leverage AI tools to multiply their output and impact. Prior experience in leveraging AI or building products with AI strongly preferred.

BukuWarung is a Y-Combinator backed technology company that is building digital infrastructure for 60 million MSMEs in Indonesia. BukuWarung's vision is to empower 60 million MSMEs in Indonesia to become financially aware and enable them to manage and grow their business using our technology platform, starting with bookkeeping and digital payments.
BukuWarung is backed by top tier VCs in Southeast Asia and globally: Valar Ventures, Goodwater Capital, rocketship.vc, Y-Combinator, East Ventures, Quona Capital, AC Ventures, Soma Capital, Golden Gate Ventures, HOF Capital, GMO Venture Partners, Venture Souq, Tanglin Venture Partners, DST Global Partners, and strategic angel investors