The booking is confirmed — and that’s when the real sales opportunity begins. As Product Manager (m/f/d) Personalization, you shape how SIXT increases revenue after the booking by delivering the right offer to the right customer at the right moment. You own the personalization strategy across three core revenue streams: vehicle upsells, protection products, and extras. This complex field involves rich reservation data, diverse customer segments, and multiple revenue streams to orchestrate. Your challenge is to simplify this complexity into clear strategies and sharp concepts that succeed on a global scale. Join Team Orange in our headquarters in Pullach close to Munich!
YOUR ROLE AT SIXT
You own the product strategy for personalization across vehicle upsells, protection products, and extras, defining which offers reach which customer segment, at which moment, and across which digital touchpoints to maximize customer value and revenue growth
You build data-informed personalization concepts for different customer segments, including leisure travelers, business customers, families, partner bookings, and group rentals, ensuring every offer is relevant to the individual customer journey
You optimize the complete post-booking customer journey across confirmation, pre-arrival, check-in, and the rental experience, identifying the best opportunities for cross-sell, upsell, and conversion optimization
You translate complex customer data, behavioral insights, and commercial requirements into scalable product strategies and clear concepts that development teams can successfully implement
You work with business stakeholders across sales, revenue management, and operations to keep your concepts commercially solid and operationally feasible
YOUR SKILLS MATTER
Experience You have several years of experience in Product Management, ideally as a Product Manager, Digital Product Manager, Growth Product Manager, or E-Commerce Product Manager, with a proven track record of improving customer experience, conversion, personalization, or commercial performance
Product & Commercial Thinking You understand digital product development, customer journeys, conversion funnels, user experience, and product discovery. You identify opportunities to improve conversion, customer value, upsell performance, and commercial impact through better personalization
Strategic Thinking You quickly understand different customer segments and complex, data-rich environments, translating them into simple, structured product strategies that teams can successfully execute
Data Literacy You confidently work with product analytics, customer data, experimentation results, and analysts to make evidence-based product decisions. You are a credible partner for technical teams without requiring deep technical expertise
Collaboration You communicate clearly and confidently with PMs, UX Designers, and business teams, bringing people along on complex topics
AI Fluency You use AI tools and large language models as part of your daily product management workflow to develop concepts faster, analyze customer journeys, explore product ideas, and accelerate decision making
WHAT WE OFFER
About us:
We are a globally leading mobility service provider with a revenue of €4.00 billion and around 9,000 employees worldwide. Our mobility platform ONE combines our products SIXT rent (car rental), SIXT share (car sharing), SIXT ride (taxi, ride, and chauffeur services), and SIXT+ (car subscription), giving our customers access to our fleet of 350,000 vehicles, the services of 4,000 cooperation partners, and around 5 million drivers worldwide. Together with our franchise partners, we are present in more than 110 countries at 2,000 rental stations. At SIXT, top-tier customer experience and outstanding customer service are our highest priorities. We believe in true entrepreneurship and long-term stability and align our corporate strategy with foresight. Get started with us and apply now!
Sixt SE with its registered office in Pullach near Munich, is a leading international provider of high-quality mobility services. With its products SIXT rent, SIXT share, SIXT ride and SIXT+ the company offers a uniquely integrated premium mobility service across the fields of vehicle and commercial vehicle rental, car sharing, ride hailing and car subscriptions. The products can be booked, among others, through the SIXT App, which also contains the services of its renowned mobility partners. SIXT has a presence in more than 100 countries around the globe. The company offers its customers experiences that inspire and exceed their expectations – through a lived culture of innovation, a consistent premium offering in terms of fleet and service, and an attractive price-performance ratio.
In 2024, SIXT achieved consolidated earnings before taxes of EUR 335.2 million and a significant increase in consolidated revenue to reach for the first time EUR 4.00 billion.
