Job Description

About the team

The Commerce Ads Product team sits at the vibrant intersection of content, community, and commerce. We are the architects of the advertising solutions that connect millions of businesses—from global CPG brands and Big Box retailers to high-growth DTC companies—with customers at the moment of discovery. Our focus is on building powerful, intuitive tools that drive measurable outcomes across the entire shopping journey.

Specifically, this role is on the cutting edge of our Open-loop Commerce strategy for the North America market. This team is tasked with building the bridge between inspiration on TikTok and conversion anywhere our users shop. We tackle the complex challenges of driving and measuring performance on external retail sites, third-party marketplaces, and even in physical stores. If you are passionate about building the future of retail media and solving the industry's toughest attribution problems, this is your team.

The Role: Product Manager, Open-loop Commerce Ads (NA Market)

As a Product Manager for Open-loop Commerce Ads, you will develop advertising products that enable retailers and brands to drive sales on their own platforms via TikTok. You will act as the primary interface between global engineering teams and the North American market, focusing on performance advertising and regional tailored solutions.

Responsibilities:

- NA Market Strategy: Define and execute the roadmap for open-loop commerce ads, specifically for U.S. DTC brands, large-scale retailers, and third-party marketplaces.

- Full-Funnel Product Ownership: Manage the ad experience from initial discovery and consideration to off-platform conversion and retention.

- Performance Tools: Build self-service tools for bidding, targeting, and optimization to help advertisers hit ROAS and CPA targets.

- Technical Signal & Attribution: Manage products utilizing understanding Signal, Identity, and Attribution models to address performance gaps between 1p, 2p, and 3p platforms.

- Cross-Functional Liaison: Translate technical requirements into business value for sales teams and clients, while working with R&D to resolve business blockers.