BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.
About the role
The Product Manager is responsible for developing and executing portfolio and platform strategies for Advanced Access Devices and PIVC platforms, ensuring alignment with global and regional guidelines. This role oversees the product life cycle from commercialisation to discontinuation, including registration requests, with support from PLC operations at the cluster level. Additionally, craft and implement relevant value propositions and portfolio strategies based on market segments and channels. By leveraging expertise in branding, marketing communication, and market planning, they drive deep market and customer insights, consolidating competitive intelligence to enhance the overall portfolio's success.
Key responsibilities include translating portfolio strategies into localised content, optimising sales support, and ensuring effective customer engagement tools. Provide product training, pricing guidance, and strategic input on portfolio development while managing campaign planning, execution, and forecasting. Additionally, support opportunity management and performance tracking through KPIs and milestones, ensuring successful commercialisation and market positioning. Working closely with omnichannel specialists and customer-facing teams, you will play a crucial role in driving product success and competitive advantage.
Main responsibilities will include:
Portfolio/platform strategies and tactics development and execution in line with global and regional guidance.
Develop and apply deep market and customer insights and consolidate insights on overall portfolio and competitors.
Translates and develops relevant value proposition and overall portfolio strategy by segment/channel.
Localizes and develops portfolio-relevant content and materials / optimizes sales support, including tender criteria value drivers and positioning to win.
Ensures relevant tools to drive customer engagements.
Provides training on products and applications, key supporting evidence and general product expertise.
Provides pricing guidance to customer-facing teams in line with global and regional guidance.
Drives campaign planning and execution based on segmentation and targeting aligned with overall solution offers and regional campaigns, working closely with the Cluster omnichannel specialist.
Supports planning process and opportunity management.
Portfolio demand and forecasting guidance/performance management and tracking, including FSA
KPI / milestones tracking for portfolio scope.
Upstreams input on portfolio development.
PLCM – from commercialization to discontinuation ownership, incl. registration requests, supported by PLC operations at the cluster level
About you:
3+ years in product and/or marketing management in MedTech or Life Sciences industry.
Proficient in technical marketing foresight.
Experience working in a large matrix organisation.
Good analytical and strategic skills.
Must be a skilled communicator with fluent presentation skills.
Committed to achieving goals and taking responsibility for tasks to achieve results
Ability to influence without authority, using relationships and networks within the BD matrix to influence strategies within the region, cluster, country level
Bachelor’s degree in business or marketing is a distinct advantage.
Clinical experience is a distinct advantage.
Click on apply if this sounds like you!
To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of healthcare. At BD, you’ll discover a culture in which you can learn, grow and thrive.
We believe that when people connect in person, we learn faster, collaborate more deeply, and build a stronger culture. Join us and enjoy a culture where face-to-face collaboration supports your learning, your progress, and your success.
To learn more about BD visit https://bd.com/careers
Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally protected characteristics.
Required Skills
Optional Skills
GBR Winnersh - Eskdale Road
At BD, we reward, support and develop our associates through our comprehensive Total Rewards program. We are committed to attracting and retaining high quality talent by providing reward and recognition opportunities that promote a performance-based culture, as well as a competitive package of compensation and benefits programs. You can learn more on our career site under " Our Commitment to You"
Our salary or hourly rate ranges reward associates fairly and competitively. We regularly review these ranges and factors, such as location, contribute to the range displayed.
Our pay is based on the role and the necessary skills and education to perform it successfully. The salary or hourly rate offered is determined by the role's specific requirements, including any applicable step rate pay system at the work location. Salary or hourly pay ranges are influenced by labor laws and Collective Bargaining Agreement (CBA) requirements applicable to the work location which may also affect the workplace arrangement of the role.
Salary Range Information
£43,300.00 - £66,025.00 GBP Annual
BD is one of the largest global medical technology companies in the world and is advancing the world of health™ by improving medical discovery, diagnostics and the delivery of care. The company supports the heroes on the frontlines of health care by developing innovative technology, services and solutions that help advance both clinical therapy for patients and clinical process for health care providers. BD and its more than 70,000 employees have a passion and commitment to help enhance the safety and efficiency of clinicians' care delivery process, enable laboratory scientists to accurately detect disease and advance researchers' capabilities to develop the next generation of diagnostics and therapeutics. BD has a presence in virtually every country and partners with organizations around the world to address some of the most challenging global health issues. By working in close collaboration with customers, BD can help enhance outcomes, lower costs, increase efficiencies, improve safety and expand access to health care. For more information on BD, please visit bd.com.
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