Job Description

Are you looking for a new challenge?Fancy helping us shape the future of motor insurance?Prima could be the place for you.
Since 2015, we’ve been using our love of data and tech to rethink motor insurance and bring drivers a great experience at a great price. Our story began in Italy, where we’ve quickly become the number one online motor insurance provider. In fact, we’re trusted by over 5 million drivers. And now we’re expanding to help millions more drivers in the UK and Spain.
To help fuel that growth, we need a Product Manager for our Customer Activation team within the Conversion & Marketing Technologies area.
At Prima, customer data and marketing automation are the backbone of successful marketing and sales campaigns. This role is an opportunity to drive the evolution and adoption of our newly configured marketing automation platform Customer.io, helping the company move from manual work to automated processes, progressive integrations, and reduced engineering dependency in the Marketing and Sales areas.
You’ll partner closely with business analysts, engineers, marketing & sales managers across Italy and Spain (and eventually the UK) to shape the customer data that determine how millions of customers receive communications from Prima every day.
Excited to make an impact? Here are the details

What you'll do

• Own the product strategy and roadmap.
• Lead the marketing automation platform (Customer.io) roadmap by integrating the right data in the right way to the tool, and enable campaigns to be created and maintained much faster and more efficiently by business stakeholders.
• Convert business and technical problems into data products and platform configurations.

What we're looking for

• Experience (3+ years) in product management or adjacent roles in software development, business analytics, driving products in complex technical domains.
• Strong quantitative skills: You think in numbers. You’re confident using data to analyse system performance, identify patterns, and make tough prioritisation decisions.
• Structured and analytical: You decompose the complexity into actionable
• insights, define measurable success criteria, and communicate with clarity.
  Data fluency: You’re comfortable discussing data and analytics content with engineers and business analysts.
• Adaptability, curiosity, proactivity: You thrive on learning, adjusting, and improving in a fast-moving environment.

Nice-to-have

• Experience with ecommerce or other direct-communication-heavy sectors.
• Previous experience with configurable CRM or marketing automation or similar systems such as Salesforce.com, Hubspot, Zendesk, or Customer.io
• Global mindset: Experience working across countries or multi-market products.
• Language skills: Business proficiency in Italian in addition to English.
• Technical foundation: Familiarity with SQL, programming, or software architecture is a plus — it helps you speak the same language as your partners.

Why you’ll love it here

We want to make Prima a happy and empowering place to work. So if you decide to join us, you can expect plenty of perks.
🤸 Work Your Way:Enjoy full flexibility – work from home, the office or a mix of both. Plus, work from anywhere for up to 30 days a year.
🏁 Grow with us: We may move fast at Prima, but we move together. Get access to learning resources, mentorship and a growth plan tailored to you.
🌈 Thrive and perform: Your best work begins when you feel your best. Enjoy private healthcare, gym discounts, wellbeing programs and mental health support.
Think you’re a match? Apply now
At Prima, we celebrate uniqueness. If you don’t meet every requirement but are passionate about this role, we still want to hear from you. Innovation thrives on diverse perspectives.Prima is proud to be an equal opportunity employer. Need accommodations during the process? Email us at accessible.recruiting@prima.it. Let’s build the future of insurance, together.