Staples

Product Manager - Marketing Enablement and Activation

Staples  •  Framingham, MA (Onsite)  •  3 days ago
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Job Description

Staples is business to business. You’re what binds us together.

Our eCommerce team delivers customer-centric site experiences to position Staples as a digital selling platform of choice. Our team ensures that our mobile, desktop, and app platforms deliver the digital experience that our customers expect. We do this through customer insights, analytics, and testing to build a strong innovation pipeline for the future and to bring products and solutions to market seamlessly. We utilize online merchandising and campaigns executed by both humans and automated tools to convert new and returning website visitors into customers. We work end-to-end with our sales, merchandising, finance, logistics, marketing, and technology teams to provide a world-class, holistic digital experience, growing profitable results in a fun and rewarding work environment. We are inclusive, customer-obsessed, and are looking for well-rounded professionals with strong eCommerce business acumen to join our team.

The Product Manager plays a critical role in shaping the future of our eCommerce platforms. This individual is responsible for leveraging customer insights, analytics, and market trends to define and prioritize product backlogs, ensuring our mobile, desktop and app platforms deliver exceptional digital experiences. This role collaborates closely with engineering teams to bring innovative products and solutions to market, driving growth and enhancing customer satisfaction.

What You’ll Be Doing:

  • Collaborate with leadership to define the product vision and align it with the overarching business and digital strategy.
  • Own the product backlog, meticulously managing and prioritizing user stories, bugs and tasks based on strategic business goals, customer value, and team capacity.
  • Serve as the key point of contact between the development team and stakeholders.
  • Craft detailed user stories and acceptance criteria to guide the development process.
  • Champion a mindset of continuous improvement, encouraging the team to experiment with new ideas and approaches to solve customer problems.

What You Bring To The Table:

  • Strong analytical and problem-solving skills, with the ability to make data-driven decisions.
  • Excellent communication and interpersonal skills, capable of working effectively with technical and non-technical teams.
  • Agile and adaptable, with a proactive approach to addressing challenges and seizing opportunities.
  • Leadership and mentorship capabilities, with a passion for fostering team growth and development.
  • Strong experience partnering closely with Operations teams to identify inefficiencies, translate them into product opportunities, and deliver scalable solutions across service and fulfillment workflows.
  • Demonstrated experience enabling personalization at scale, including designing or supporting products that activate customer data across marketing and engagement channels.
  • Strong understanding of how CDPs support marketing use cases, including audience creation, segmentation, identity resolution, and activation across owned and paid channels.

What’s needed- Basic Qualifications:

  • Bachelor's degree in Business, Technology, or a related field, or equivalent work experience.
  • 5+ years of related experience in product management, with a focus on eCommerce or digital products.
  • Manage the end-to-end lifecycle of digital products from conception through development, launch, and iteration
  • Comprehensive understanding and practical application of Agile methodologies, tools, and systems

What’s needed- Preferred Qualifications:

  • Master’s degree in a related field
  • Professional certifications in Agile methodologies (e.g., Certified Scrum Master (CSM), SAFe Agilist, or PMI Agile Certified Practitioner (PMI-ACP)) or product management certifications (e.g., AIPMM Certified Product Manager)
  • Experience in the specific industry (e.g. B2B, supply chain, office supplies)
  • Strong understanding of how Customer Data Platforms (CDPs) support marketing use cases, including audience creation, segmentation, identity resolution, and activation across owned and paid channels.
  • Working knowledge of modern martech and customer engagement platforms (e.g., Adobe Experience Platform, Marketo, Salesforce Marketing Cloud, Braze), and how they are used to power targeted engagement strategies.
  • Experience partnering with Marketing to support A/B testing, optimization, attribution, and measurement—with the ability to translate results into product and roadmap decisions

We Offer:

  • Inclusive culture with associate-led Business Resource Groups
  • 22 days of PTO and Holiday Schedule (7 observed paid holidays + 1 floating holiday)
  • Online and Retail Discounts, Company Match 401(k), Physical and Mental Health Wellness programs, and more!

The salary range represents the expected compensation for this role at the time of posting. The specific base pay may be influenced by a variety of factors to include the candidate's experience, skill set, education, geography, business considerations, and internal equity. In addition to base pay, this role may be eligible for bonuses, or other forms of variable compensation.


Staples is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender identity, sexual orientation, age, national origin, protected veteran status, disability, or any other basis protected by federal, state, or local law.

Staples

About Staples

For nearly 40 years, Staples has been a trusted leader in delivering end-to-end workplace solutions for consumers and businesses of all sizes across a broad range of industries. The company provides a comprehensive portfolio of products, strategic solutions, and services including print and marketing, shipping, technology, and travel. Its specialized assortment includes high-quality office supplies, janitorial products, technology, furniture, and breakroom essentials, all supported by best-in-class supply chain capabilities and a dedicated team of experts committed to making the workday easier. Headquartered near Boston, Massachusetts, Staples operates throughout North America via direct B2B sales, e-commerce, and more than 900 retail stores. To learn more, visit your local U.S. Staples store, download the Staples app, explore Staples.com or StaplesBusiness.com, or follow @Staples on social media.

Industry
Retail & Ecommerce
Company Size
10,000+ employees
Headquarters
Framingham, MA
Year Founded
1986
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