Job Description

Location: Onsite, Old Klang Road, Kuala Lumpur

About the Role:
We are looking for a user-focused Product Manager to enhance the Malaysia platform's UI/UX, gameplay experience, customer journey, and engagement strategies. The role will work cross-functionally to drive conversion, retention, and product growth through data-driven insights and customer-centric improvements.

Job Responsibilities:

• Conduct tests on products and understand player behaviour, enjoyment, market trends, and engagement drivers.

• Evaluate UX, customer journey, gameplay and gamification to reduce friction and improve user experience and retention.

• Lead UAT and real-user scenario testing, acting as the product gatekeeper with clear Go / Improve / No-Go recommendations before launch.

• Translate management direction into product requirements and coordinate with Design, IT, CRM, Marketing and Operations for execution and continuous optimization.

What This Role Offers:

• Ownership and hands-on involvement in product growth and lifecycle strategy.

• Exposure to data-driven decision-making across product, campaigns, and customer experience.

• Opportunity to grow into a Senior Product Manager or regional product role.

• Direct impact on GP growth, retention performance, and user experience improvement.

Must Have:

• 3 to 5 years of experience blending Growth/Campaign expertise with a deep eye for Product Design and UX within Malaysia Market.

• Strong analytical mindset with the ability to interpret product, campaign, and customer data

• Proven experience working with cross-functional teams in a fast-paced environment

Nice to Have:

• Experience in Digital Entertainment, E-commerce, or other high-engagement digital platforms.

• Familiar with gamification, customer engagement, gameplay optimization, and product analytics.

• Experience working with UI/UX teams, CRM or engagement tools, A/B testing, feature optimization, and vendor/product integrations.

• Fluent in English, Mandarin & Malay (spoken and written

Interested?

If the position has caught your attention and you wish to apply, please upload your CV along with your contact info. If you want to know more about the position.

SmartRecruitment.com is our responsible recruitment partner for this position, they are a consultancy firm within recruitment/head-hunting. SmartRecruitment.com support their clients in recruiting iGaming & Crypto experts globally.