Job Description

TikTok is seeking an experienced Product Manager to build ads platform products for Lead Ads solutions. This role focuses on the end-to-end lead-generation experience within TikTok Ads Manager — from lead collection and qualification to conversion — and on designing industry-specific solutions for priority verticals (e.g. auto, education, finserv). You will identify new opportunities for industry solutions and optimize the ads experience to drive lead quality, cost efficiency, and advertiser growth on the platform.

Responsibilities:

- Lead the development and optimization of Lead Ads features within TikTok Ads Manager across the full funnel.

- Design and scale industry-specific lead-generation solutions for priority verticals, tailoring the lead collection → qualification → conversion flow to each vertical's funnel and requirements.

- Partner with sales and industry teams to translate advertiser needs into scalable product capabilities; drive key-client pilots, onboarding, and feedback loops.

- Collaborate with cross-functional teams (vertical, ads core, delivery / algorithm, BI, design, creatives) to identify challenges, define product strategy, and set objectives aligned with vertical advertisers' needs.

- Leverage customer feedback, user research, competitor research, and data analytics to identify growth opportunities and continuously improve the lead-generation experience.

- Stay up-to-date with ad-tech trends and emerging technologies (including AI / agent-based lead solutions), applying this knowledge to keep TikTok at the forefront of advertising solutions.

Minimum Qualifications:

- BA/BS degree.

- Medium written and oral proficiency in Mandarin required. Both English and Mandarin skill sets are required to support clients in China and to communicate with stakeholders.

- 2+ years of experience as a Product Manager, managing full product cycles, integrating customer feedback, and driving prioritization.

- Strong knowledge of the online advertising ecosystem, including ad creation, optimization, and bidding.

- Strong problem-solving and analytical skills, with the ability to use data to guide product decisions and improve performance.

- Proven ability to collaborate cross-functionally with engineering, design, data science, and other teams.

- Excellent communication skills, capable of articulating complex product concepts to both technical and non-technical stakeholders.

Preferred Qualifications:

- 3+ years of experience as a PM, building and launching ad interface or platform products.

- Understanding of performance ads, particularly lead generation, with experience in lead systems, CRM, or B-side system design.

- Industry / vertical solution experience (auto, education, finance, professional services etc.).

- Track record of shipping complex 0→1 products and driving complex cross-functional delivery.

- Experience in fast-paced environments, particularly within startups or rapidly evolving industries.