Job Description

The core objective of this role is to support the relevant product franchises in achieving the goals and objectives of their division. This person should drive the achievement of business growth through market intelligence, focused market/competitive analysis, product positioning, development of marketing plans, product launches and training in coordination with the Sales organization.

Key Responsibilities

• Market Development: Assist in the development and responsible for the execution of local market strategies; Identify clinical/market trends and suggest new product/marketing opportunities; Create and manage Physician training programs; Responsible for the implementation of strategic marketing plans for product areas consistent with the overall franchise goals and Strategic Plan; Develop creative approaches to market existing/new products; Assist in creating reimbursement strategies.
• Product / Market Management: Responsible for developing, coordinating and executing training for local sales force; Facilitate Physician to Physician training and selling; Development of downstream sales tools to support sales execution; Help the local franchises sales force with active field support; Actively participate in local sales meetings; Participate in main customer events; Develop and implement launch strategies, including launch package.
• Product Development: Communication of market needs to International Marketing; Conduct continuous product evaluations and providing feedback to the International Marketing team; Contribute to prioritization input for new product development.
• Clinical and Technical Expertise: Act as the subject matter expert for the assigned portfolio. Provide high-level technical support and clinical insights to internal teams and external stakeholders.
• Building and Maintaining Relationships: Establish relationships with key thought leaders in the field; Identify key Physician champions for franchise; Develop support structure and relationship with sales representatives and sales management through responsiveness to their questions, needs and issues; Responsible for developing and maintaining regional key opinion registers; Assist in coordinating Physician symposiums.
• Planning and Analysis: Maintain product forecast, including inventory analysis; Develop operational product launch strategies – identify product roll-out strategy; Franchise/product responsibility for developing competitive strategy and product analysis; Assist in providing market potential/analysis in developing market planning documents that encompass strategic planning, marketing plans, etc.; Understand how product profit/loss is impacted by consignment plans, national contracts, etc.; Responsible for tracking financial performance of product, analysis of issues and action plan development to achieve revenue objectives; Operate within and assist in the development of the franchise budget (including travel, promotion, advertising, etc.).
• Regulatory and Quality Compliance: Collaborate with Regulatory Affairs (RA) to ensure all products meet local medical device standards (e.g., FDA, CE, ISO).Ensure awareness and compliance with applicable standard operating procedures to meet, comply and champion all quality and regulatory commitments of Boston Scientific; As interface to Customer and Sales Organization has direct responsibility to facilitate, share documents and process to identify, notify and ensure any complaint or problem are addressed, thereby demonstrating high commitment to Quality in all interactions and behaviors; Responsible to facilitate and champion the quality requirements and the message of compliance to internal and external customers for all events and campaigns.

Quality System Requirements
In all actions, demonstrates a primary commitment to patient safety and product quality by maintaining compliance to the Quality Policy and all other documented quality processes and procedures.

• Assures that appropriate resources (personnel, tools, etc.) are maintained in order to assure Quality System compliance and adherence to the BSC Quality Policy.
• Establishes and promotes a work environment that supports the Quality Policy and Quality System.

Functional Knowledge

• Requires in-depth conceptual, practical and technical and/or functional knowledge of principles and theories in own job function and general understanding of related job functions
• Has experience in applying this knowledge in a variety of situations to accomplish work
  Business Expertise
• Applies understanding of key business drivers in the context of the organization's industry and how closely related teams integrate with others to accomplish their objectives and drive efficiencies
  Leadership
• Supports team members by setting an example, coaching and providing feedback and guidance
• May lead small projects or project steps with manageable risks and resource requirements
  Problem Solving
• Solves a range of problems of varying scope and complexity, generally applying existing solutions, while exercising autonomy to propose alternatives understanding their impact on the business or apply judgment based on experience to develop new solutions
• Works independently guided by company policies, guidelines and procedures, receiving guidance on complex and unprecedented problems
  Impact
• Impacts quality and effectiveness of customer, operational, project/program or service activities within own team and other related teams
• Exerts some influence on the overall objectives and long-range goals of the organization
  Interactions (and Communications)
• Exchanges complex information with others, potentially guiding and persuading others
• Regularly participates in discussions and presentations in small, cross-functional meetings, logically presenting information to convey key messages

Qualifications:

• Bachelor’s degree in Life Sciences, Biomedical Engineering, Pharmacy, Business Marketing or related field.
• Minimum 5 years in healthcare/pharmaceutical marketing (preferably cardiovascular or medical surgery) with proven success in product launches and portfolio management.
• Good knowledge of clinical support techniques and surgery procedural workflows.
• Strong understanding of tender processes and economic value messaging.
• Proficient in Power BI, Sales force, Excel, and presentation tools.
• Excellent communication and KOL engagement skills.

As a leader in medical science for more than 40 years, we are committed to solving the challenges that matter most – united by a deep caring for human life. Our mission to advance science for life is about transforming lives through innovative medical solutions that improve patient lives, create value for our customers, and support our employees and the communities in which we operate. Now more than ever, we have a responsibility to apply those values to everything we do – as a global business and as a global corporate citizen.