At WEX, we are a global payments and technology provider dedicated to simplifying business operations. In the APAC region, we are expanding our digital ecosystem across fuel, EV, payments, and fleet solutions.
We are seeking a high-impact Product Manager to own the end-to-end customer lifecycle. This role requires a blend of strategic vision and "on-the-ground" execution grit. You won't just manage features; you will orchestrate the entire journey—from the initial sales touchpoint through to long-term customer success and retention.
As the Product Manager for End-to-End Customer Journeys, you will operate at the intersection of Product, Technology, Operations, Marketing, and Commercial teams. You are responsible for delivering scalable, frictionless experiences within our Salesforce-powered ecosystem.
To ensure success in this role, you will focus on the following core areas:
Lifecycle Ownership: Lead and optimize every stage of the customer journey, including Sales, Onboarding, Credit & Funding, and Customer Service.
Friction Reduction: Identify and resolve pain points in both standard and exception paths (e.g., KYC step-ups, credit referrals). You will design digital solutions that minimize manual intervention.
Platform Strategy: Act as the Product Owner for core and integration platforms. You will lead Salesforce initiatives (Sales, Service, and Marketing Clouds) to streamline workflows while aligning with our global platform strategy.
Agile Execution: Lead 1–2 agile squads through discovery, build, and scaling phases. You will manage a high-impact backlog, translating business requirements into clear user stories.
Growth & Retention: Partner with Marketing to reduce churn by identifying drop-off points and developing re-engagement journeys fueled by real-time behavioral data.
Data-Driven Innovation: Establish experimentation frameworks to test hypotheses from the initial digital engagement through to the first transaction.
Experience: 7–10+ years in Product Management, specifically delivering customer-facing software or digital capabilities.
Technical Proficiency: Demonstrated experience managing complex, multi-system integrations and working within the Salesforce ecosystem
Regulated Environment Savvy: Experience delivering digital products within credit-based or highly regulated industries. You understand how to balance "frictionless" UI with rigorous compliance and internal controls.
Agile Leadership: Strong backlog management (Jira) and a proven history of collaborating with engineering teams to deliver iterative value.
Strategic Mapping: Ability to map complex customer journeys and optimize the full lifecycle.
Analytical Mindset: Proficiency in using data to analyze performance, size opportunities, and implement behavioral insights.
Background in Fintech, Payments, or Mobility.
Experience in the fleet industry or familiarity with billing and digital platform ecosystems.
Innovation at Scale: Influence the evolution of mobility payments (EV, Digital Wallets) across the APAC region.
Empowered Culture: We value autonomy and experimentation, backed by a collaborative and high-performing team.
Growth: Own meaningful outcomes in a business that is actively scaling its digital footprint.
WEX (NYSE: WEX) is the global commerce platform that simplifies the business of running a business. WEX has created a powerful ecosystem that offers seamlessly embedded, personalized solutions for its customers around the world. Through its rich data and specialized expertise in simplifying benefits, reimagining mobility and paying and getting paid, WEX aims to make it easy for companies to overcome complexity and reach their full potential. For more information, please visit www.wexinc.com.
