BlaBlaCar is the world’s leading community-based travel app enabling 27 million members a year to carpool or travel by bus in 21 countries. Our team of 800 employees counts over 50 nationalities and is spread across our 5 global offices, 30% working fully remotely.
As the Product Manager for the Discover squad, you will focus on the upper funnel of the passenger journey. Your mission is to capture global traffic via SEO and emerging LLM-based search (GEO), ensuring passengers have a seamless experience when they land on our platform. You will build a vision that maximizes conversion from all acquisition channels, prioritizing high-impact projects across our core markets.
Shape the Discover strategy & roadmap: Define the Product and Engineering vision for the Discover scope, along with the appropriate KPIs to measure progress. You will take full responsibility for your scope from strategy to execution.
Drive top-funnel acquisition: Partner with the Marketing and SEO teams to define and deliver the acquisition roadmap. This includes adapting our architecture for the AI era to ensure our inventory is easily crawlable by LLMs and AI agents.
Maximize landing page conversion: Define and deliver a strategy to optimize the landing experience and maximize conversion from all channels. You will leverage AB tests to run experiments and drive our Land-to-Book conversion targets.
Navigate cross-functional alignment: Act as the go-to product person for all Discover topics. Communicate the strategy, formalize major decisions, and ensure alignment across Engineering, Marketing, Design, Data, and Business teams.
Manage the Busfor platform: Act as the referent Product Manager for Busfor, a standalone brand acquired and owned by BlaBlaCar operating in Eastern Europe
Experience: 3+ years of Product Management. An experience in top-of-funnel acquisition, growth, or SEO is preferred but not required.
Problem-Solving: Highly analytical with a proven track record of using A/B testing to deliver fast, incremental impact on conversion rates.
Stakeholder Influence: Strong interpersonal skills to navigate cross-functional relationships, gain buy-in, and clearly communicate prioritization decisions.
Languages: Full fluency in English is mandatory.
If you don’t meet 100% of the qualifications outlined above, tell us why you’d still be a great fit for this role in your application!
BlaBlaCar is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
BlaBlaCar is the world’s leading community-based travel app enabling 29 million active members a year to share a ride in 21 countries. Its technology matches drivers with empty seats with passengers heading the same way, so they can share the cost of the trip. With the mission to be the go-to marketplace for shared travel, BlaBlaCar combines carpooling with bus journeys from over 6 000 operators to offer a wide choice of affordable and sustainable travel solutions, all in one app.
In 2024, BlaBlaCar’s trusted community connected 2.6 million meeting points worldwide and enabled 120 million human connections. Carpool drivers saved 538 million euros, and all BlaBlaCar’s mobility services contributed to avoiding 2.5 million tonnes of CO2 emissions.
