Job Description

MAIN PURPOSE

Responsible for overall marketing for Fragrance brands (Narciso Rodrigeuz, ISSEY MIYAKE, TORY BURCH, as well as new brands), ensuring seamless execution from strategy to activation in Mass Channels (Olive Young, e-commerce, etc.)

KEY RESPONSIBILITIES

1️. Marketing planning & execution

• Develop and execute comprehensive local strategic plans for new launches, regular campaigns, and special events tailored to mass channels (e.g., Olive Young, online channels)
• Play a pivotal role by creating a campaign pack including the key claim and a 360-degree plan for marketing, sales and retailers, ensuring Shiseido fragrance brands and other focus products maintain strong market positioning.
• Manage all aspects of local development and execution, including animation, digital advertising, print production, POS materials, GWPs, in alignment with global guidelines.
• Ensure brand consistency in product communication and promotional activities across online and offline channels.
• Optimize digital advertising by discovering and applying advertising insights through collaboration with media agencies
• Collaborate cross-functionally with Sales and E-commerce to align brand & product strategy with sales promotion in the field.

2️. Market & Consumer Insights

• Conduct sell- in & out data analysis and consumer insights to track performance and identify growth opportunities in the mass beauty market.
• Monitor competitor activities, market trends, and pricing strategies to maintain Shiseido’s competitive edge in the mass beauty market.
• Work closely with global and regional teams to develop communication and advertising strategies aligned with the brand’s identity and positioning.

3️. Product Forecasting & Budget Management

• Ensure accurate product forecasting and optimal stock management to prevent overstock or shortage issues in retailer channels.
• Allocate POSM materials appropriately across channels based on the active communication with sales & Corp EC.
• Plan and manage brand budget & expense, ensuring effective allocation to maximize ROI and sales growth.
• Monitor and analyze key product performance metrics, including turnover, market share, and sales trends.

4️. Cross-functional Collaboration & Execution

• Actively communicate with the APAC brand team
• Collaborate with other functions & departments (Sales, SCM, RA, DC) and other agencies (media, package, GWP, etc.) to achieve the brand target.

REQUIREMENTS

• Bachelor’s Degree in a related field.
• 3-6 years of experience in a related role.
• Experience in global beauty companies is a plus.
• Experience with Olive Young and beauty brands is preferred.
• Business-level English (both spoken and written).
• Highly organized and calendar-driven, with the ability to manage multiple tasks.
• Strong interpersonal skills with the ability to communicate effectively across departments.
• Proficiency in Microsoft Office (Word, Excel, PowerPoint); SAP knowledge is a plus.

🔔 Notes

✅ [수습기간 안내]

최종 합격하여 입사가 확정된 경우, 근로계약 시작일로부터 3개월간 수습기간이 적용됩니다.

✅ [채용서류 반환 정책]

『채용절차의 공정화에 관한 법률』 제11조 제6항에 따라 다음과 같이 안내드립니다.

당사 채용에 지원하신 분 중 최종 합격되지 않은 분에 한하여, 제출하신 채용서류의 반환을 청구하실 수 있습니다.

단, 아래의 경우에는 반환 대상에 해당하지 않습니다.

① 회사의 요구 없이 자발적으로 제출한 경우

② 홈페이지 또는 이메일 등 전자적 방법으로 제출한 경우

③ 천재지변 등 당사에 책임 없는 사유로 서류가 멸실된 경우

• 채용서류의 반환을 원하시는 경우, 『채용절차의 공정화에 관한 법률 시행규칙』 별지 제3호 서식의 채용서류 반환청구서 양식을 작성하여 아래 이메일로 제출해 주시기 바랍니다.
• 이메일: recruit@shiseido.co.kr
• 반환 청구가 확인된 날로부터 14일 이내, 청구서에 기재된 주소로 등기우편으로 발송해 드립니다. 이때 등기우편 요금은 수신자 부담으로 진행하는 점 참고하여 주시기 바랍니다.
• 당사는 구직자의 반환 청구에 대비하여, 채용 여부 확정일로부터 최대 180일간 채용서류를 보관합니다. 해당 기간 내 반환 청구가 없는 경우, 『개인정보 보호법』에 따라 관련 서류는 안전하게 파기됩니다.

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