Job Description

Company Overview

Pulmuone is a leading global food manufacturer known for our wholesome and sustainable products. Our mission is to create a healthier tomorrow – for the people and the planet. Pulmuone brands include Nasoya, Wildwood, and Monterey Gourmet Foods, offering a wide variety of delicious products that are inspired by contemporary flavor palates and a healthy, sustainable lifestyle. Visit www.pulmuonefoodsusa.com to learn more about the company and brands.

Job Responsibilities but not limited to:

• Manage products by closely monitoring and analyzing sales volumes, market share trends and competitive activities and based on consumer and product knowledge and insight.
• Set and manage P&L targets by categories and channels.
• Work with SCM and Operations to ensure the infrastructure is enabled to support the category strategy.
• Conduct category-specific analyses and recommend new products and features to fill product pipeline and meet company’s strategy and goals.
• Lead the development process of new products (NPD) from conception through execution (pricing, positioning, packaging, etc.), by working collaboratively with different functions including R&D
• Develop new product marketing plan and develop strategies to communicate with consumers.
• Execute marketing projects including packaging development, ad development, digital marketing, and social media programs by working with cross functional teams and outside agencies.
• Assist in management of external vendors and partners as appropriate (e.g., advertising, PR, market research agencies, etc.)
• Develop and recommend product positioning, packaging, and pricing strategy to produce long-term market share.
• Develop and maintain a strategic 3-year plan to support growth and profitability targets by innovating and maintaining new products.
• Manage product lifecycle including product improvements and SKU rationalization.
• Determine the consumer research and data needed and conduct marketing research; track market and competitive trends to remain abreast of category developments.
• Develop and direct marketing/sales collaterals such as sell sheet, brochure.
• Manage archive to ensure all artwork designs and marketing materials remain current.
• Develop annual marketing budget and deliver all marketing activities within the budget.

Skills/Qualifications

• Bachelor’s Degree required, preferably in Marketing, Advertising or Business Administration. MBA is a plus.
• Passion for food is a must!
• 3 years of relevant work experience in brand or product innovation marketing (CPG experience required) preferably in food industry.
• 3 years of B2C or B2B experience and basic P&L knowledge.
• Strong proficiency in MS Office, particularly Excel and PowerPoint, including experience with IRI, Nielsen, and Spins.
• Excellent verbal, written communication skills and presentation skills
• Ability to accomplish tasks in a timely manner and meet deadlines.

We offer competitive pay and benefits package, including health (~80% company paid) for employee and dependents, dental, vision, life insurance, long-term disability, company match 401K plan, generous PTO, and company holidays.

Pulmuone is a global, distributed workforce in four countries. We are an Equal Opportunity Employer and embrace people with different experiences, strengths, and backgrounds, who share a passion for making a healthier tomorrow for people and the planet with wholesome foods.