MoneySmart is Southeast Asia’s leading personal finance platform, helping consumers across Singapore and Hong Kong find the right financial products and make smarter decisions with their money.
We’re at an inflection point: moving from a comparison platform to a genuinely personalised financial companion, and marketing is the engine that gets us there.
Mission
MoneySmart helps people compare and choose financial products: credit cards, loans, insurance, mortgages, savings, and investments. Some of those decisions are quick. Many are ones people make a handful of times in their lives, and most find them stressful. The online journey decides whether they trust us enough to take the next step, whether that happens on the site or with one of our advisors.
Comparing financial products on our site today can feel heavier than it should: long forms, jargon, and decisions most people would rather not think about. Your job might be to pick one of those journeys, figure out what makes it feel that way, prototype two or three directions with AI tools, put them in front of real users the same week, and iterate on what you see rather than what you assumed going in. Most weeks look something like that.
We're hiring someone who can take a fuzzy problem about how people make financial decisions and turn it into something real that users can touch, usually within days. Sometimes that's a rapid prototype that proves or kills a thesis. Sometimes it's a product that ships to production. AI tooling makes that speed possible, and we'll train you on our stack. The tooling is the easy part. The scarce part is judgment: knowing what's worth building, and the taste to tell whether what you've built is any good.
One requirement is not negotiable: you've built and shipped something real. A prototype, a side project, a product. Other people used it, and you made most of it yourself. Managing builders or designing for builders doesn't count. When you apply, send us the thing you made. It's the first thing we'll look at.
Who is this for
Responsibilities
Requirements
This is a mid-to-senior individual contributor role. You'll be expected to find problems yourself, frame them, and get to something testable without detailed requirements from anyone. Most of the work starts from a one-line problem statement, not a spec.
We don't screen on years of experience, a specific language or stack, a traditional PM or engineering ladder, or design credentials. We screen on what you've shipped and the judgment behind it.
MoneySmart Culture Values & Tenets
The traits we admire are core intrinsic qualities we look for in someone we want on our team, and we look for people who are Hungry, Humble and Smart. We also expect all our people to uphold the following company values:
MoneySmart Group is an equal opportunity employer. Please include only relevant details and avoid unnecessary information (e.g., photos, age) in your job application to assist us in ensuring that the interview process is devoid of bias.

MoneySmart Group is a personal finance platform helping millions across Southeast Asia make smarter moves with their money.
Between fine print, endless options, and financial jargon, managing money can feel like a full-time job. MoneySmart cuts through the noise and make complex decisions—from picking the perfect credit card to finding the right insurance—simple, clear, and (dare we say it) even a little enjoyable.
Across the region, our trusted platforms, MoneySmart.sg in Singapore and MoneySmart.hk in Hong Kong guide every earning, spending, saving, and investing decision.
Because when it comes to money, one thing’s always true: it pays to be MoneySmart.