Job Description

Are you passionate about technology, innovation, and driving market success? As a Product Marketing Manager at Samsung Philippines, you'll have the opportunity to shape the future of the Samsung Galaxy smartphone portfolio in the Philippines. This role is perfect for a strategic thinker with a flair for consumer insights and a proven track record in product launches and marketing campaigns. Join us and be part of a global leader in innovation, where you can make a meaningful impact while growing your career in a dynamic and inspiring environment.

Role and Responsibilities

Roles and responsibilities include, but is not limited to:

1. Product & Portfolio Management

• Develop and execute marketing strategies for assigned smartphone models.

• Manage the product lifecycle, including launch planning, pricing, and end-of-life management.

• Monitor sell-in/sell-out and market performance, recommending tactical actions to achieve business targets.

• Align local portfolio and positioning with regional and global HQ strategies.

2. Go-to-Market (GTM) Planning

• Lead cross-functional GTM execution in partnership with Sales, Corporate Marketing, Retail, and other internal/external partners.

• Develop product value propositions, messaging, and hero features tailored to Filipino consumers.

• Oversee local launch campaigns, events, and promotional programs.

• Ensure timely delivery of marketing collaterals, product training, and sales tools.

3. Market Insights & Consumer Understanding

• Analyze market trends, consumer behavior, and competitor activities to identify growth opportunities.

• Partner with research agencies to track brand health and consumer satisfaction.

• Translate insights into actionable product positioning and marketing communication strategies.

4. Pricing & Profitability Management

• Recommend retail pricing strategies based on market dynamics, cost structures, and competitor benchmarks.

• Track channel margins, sales incentives, and promotional ROI.

• Support forecasting and demand planning with accurate market input.

5. Cross-Functional & Regional Collaboration

• Work closely with HQ and regional teams to ensure local relevance while adhering to global brand direction.

• Collaborate with sales, finance, and supply chain to optimize product performance and availability.

6. Ad Hoc & Special Projects

• Lead or support ad hoc initiatives and special projects contributing to the overall growth of the smartphone business.

• Drive cross-functional collaboration for strategic pilots, local innovations, and process improvement programs.

• Manage project timelines, budgets, and reporting for assigned initiatives, ensuring alignment with company objectives.

Skills and Qualifications

To be successful in this role you must have/be able to:

• Bachelor’s degree in Marketing, Business Administration, Management, or related field (MBA is a plus).

• Minimum 8 years of experience in product marketing or brand management, preferably in mobile or telecommunications industry.

• Strong analytical, strategic thinking, and project management skills.

• Excellent communication and presentation skills; adept at influencing cross-functional teams.

• Proven track record in product launches and marketing campaigns that drive sales and market share growth.

• Passion for technology, innovation, and the Samsung brand.

• Willingness to work fully on-site at McKinley Hill, Taguig.

Why Join Samsung Philippines?

At Samsung Philippines, you'll be part of a global leader in innovation and technology. We offer a dynamic work environment where you can grow your career while making a meaningful impact on the market. Join us to shape the future of mobile technology in the Philippines!

Ready to take on this exciting challenge? If you're a strategic thinker with a passion for technology and innovation, we want you on our team! Let's innovate together!

#LI-SEPCO

* Please visit Samsung membership to see Privacy Policy, which defaults according to your location. You can change Country/Language at the bottom of the page. If you are European Economic Resident, please click here