Shiseido

Product Manager

Shiseido  •  Tỉnh Sóc Trăng / Ho Chi Minh City (Onsite)  •  7 days ago
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Job Description

Planning (20%)

  • Develop a strategic IMC plan to build & promote Brand marketing aspect & manage brand marketing activities on all channels.
  • Work closely with the Ecommerce Commercial Team & Channel Sales Team to develop annual marketing calendars & plans for online & offline business growth.
  • Lead Creativity direction
  • Propose local digital marketing strategies based on Brand business plan.
  • Analyze & improve the digital performance, online media budget and expected brand ranking, monitoring communications, marketing campaigns.
  • Monitor and update Marketing activities promoting Brand’s competitive products.
  • Manage product portfolio.
  • Monitor, analyze and evaluate domestic market trends, consumer behavior and competitor activity to identify market opportunities for the product.
  • Support in other Brand activities

Sales target (20%)

  • Implement online & offline marketing activities to strengthen Brand awareness and bring traffic to counters, and monitoring sales performance.
  • Build concepts based on digital marketing strategies and brand DNA and inspire internal customers to get buy in and inputs.

Ensuring profits (5%)

  • Optimize online marketing expense by combined dealings with publishers and media booking agencies
  • Manage digital marketing activities within approved budget.
  • Review ROI marketing activities and propose any adjustment/ investment.

Customers and other external relationships (10%)

  • Develop and maintain collaborative relationships with KOL, agencies and other partners to get support when needed.
  • Monitor, analyze and evaluate product performance and customer feedback to generate new campaign ideas to meet customer needs.

Human Resources Development (10%)

  • Manage direct reports for their performance to ensure team is performing on track (e.g aligned with functional objectives, and up to expected level) as well as their professional career development.
  • Coordinate with HRBP in people related matters (e.g. staffing, performance management, talent development,…)

Others (5%)

  • To take other assignments as assigned by Line Manager
Shiseido

About Shiseido

Shiseido is one of the top cosmetics companies in the world, with a rich portfolio of international brands in 120 countries and regions.

Among others, Shiseido owns the following prominent cosmetics, skincare and fragrance brands: SHISEIDO, NARS, Clé de Peau Beauté, BENEFIQUE, ELIXIR, IPSA, MAQUILLAGE, INTEGRATE, AUPRES, ANESSA and ISSEY MIYAKE.

Our mission―BEAUTY INNOVATIONS FOR A BETTER WORLD―is to offer solutions to social problems and achieve a sustainable society, helping people find happiness through our mainstay beauty business. We strive to create a better world through beauty innovations, as we perceive and respond to each person's profound need for betterment in an ever-changing global environment.

For more than 150 years our history and tradition have been built on distinctive innovations in each era. Today, we are taking on new challenges and making a concerted effort across the entire Group to pursue innovations that break the status quo and meet the diverse beauty values and needs of people around the world.

As a global beauty company of Japanese origin, we not only develop cosmetics, but introduce and create unprecedented products and new value that go beyond. Through these activities, we realize “beauty innovations” leading to new lifestyles for consumers around the world.

※ All comments and queries will be responded to in due course.

Industry
Chemicals & Materials
Company Size
5,001-10,000 employees
Headquarters
Minato-ku, JP
Year Founded
Unknown
Website
shiseido.com
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