Job Description

At Roche you can show up as yourself, embraced for the unique qualities you bring. Our culture encourages personal expression, open dialogue, and genuine connections, where you are valued, accepted and respected for who you are, allowing you to thrive both personally and professionally. This is how we aim to prevent, stop and cure diseases and ensure everyone has access to healthcare today and for generations to come. Join Roche, where every voice matters.

The Position

We advance science so that we all have more time with the people we love.

Your Opportunity
Planning and Financial Management:

• Proactively acquires a deep understanding of the external environment (healthcare system, policies and reforms) to anticipate future trends and formulates a strategic view of market, competition and products erosion in short term and long term

• Localize and define life cycle management strategy for products in charge.

• Develop a deep understanding of key stakeholders, including key accounts, payers, patient advocacy groups, professional associations, and policymakers, and develop development plans for the top clinical opinion leaders for the therapy area.

• Build marketing plans analyzing the relevant markets and defining long- and short-term qualitative and quantitative objectives.

• Where relevant, implement the launch excellence framework to build leading launch plans.

• Translates the brand plan into a strong actionable operational plan with clear goals, actions, accountabilities, and measures across the cross-functional team.

• Sets responsible and challenging goals with appropriate KPIs for the brand that have a clear positive impact on business performance.

• Ensure brand-in-charge performance

Resource Management / Marketing Excellence

• Ensuring the good implementation of tactical plans by collaborating with cross-functional team (Sales Force/Market Access/Medical Affairs/SFE)

• Ensuring supply and healthy stock.

• Optimizing segmentation and targeting strategies for the products under management.

• Build brand communication package implement for activities to make sure quality and brand engagement & reach

• Key in charge for the Brand KPIs (Lead, Lag), sales performance, and A&P

Tactical Market Plan / Implementation

• Achieving Marketing objectives as agreed with management, managing the development and implementation of marketing plans consistent with approval strategy

• Ensuring the achievement of products’ budget in the approved BP and integrated marketing plan.

• Accountable for ensuring compliance’s rules & ethical code when working with healthcare professionals to strengthen the company’s image.

• Ensure all the support for the sales team/MA team comply with relevant acts, legal demand and ethical standards and in line with marketing plan

• Innovation and MCM apply in activities

Who you are

• Bachelor's or master's degree in Health/Science/Pharmaceutical or Medical disciplines

• Multinational companies' experiences in healthcare industry

• At least 3 year experience in Pharma / Diagnostic industry

Who we are

A healthier future drives us to innovate. Together, more than 100’000 employees across the globe are dedicated to advance science, ensuring everyone has access to healthcare today and for generations to come. Our efforts result in more than 26 million people treated with our medicines and over 30 billion tests conducted using our Diagnostics products. We empower each other to explore new possibilities, foster creativity, and keep our ambitions high, so we can deliver life-changing healthcare solutions that make a global impact.

Let’s build a healthier future, together.

Roche is an Equal Opportunity Employer.