Job Description

Do work that matters

Business Bank (BB) provides services and solutions for small to medium and enterprise customers, as well as regional and agribusiness customers. Everyday Business Banking (EBB) develops and manages Business Deposits, Transaction Accounts, Merchant products and Corporate Credit Cards, and includes Transaction Banking Specialists and remediation teams.

See yourself in our team

Payment Acceptance (SCALE COE) supports the Payment Acceptance/Merchants team in EBB. We’re seeking a Product Lead to lead the Merchant Payments Growth squad (acquisition, activation and retention), owning end-to-end growth across digital and assisted channels to improve lead quality, onboarding conversion, activation and retention.

This role blends commercial and data-led product leadership in a regulated environment. You’ll partner with Marketing, Sales/Service, Risk/Compliance, Pricing, Finance and Product to deliver scalable, mass-managed customer journeys.

You’ll lead a team of 5–7 FTE supporting merchant growth across the Payment Acceptance ecosystem and report to the SCALE COE Lead.

Your Impact

You will own the growth “system” across the merchant lifecycle:

Acquisition: quality leads and efficient conversion through digital and assisted journeys

Activation reduced onboarding friction and faster time-to-value

Retention & expansion: reduced churn, increased product usage, improved lifetime value

Key responsibilities:

Strategy & commercial outcomes

• Own the Acquisition, Activation and Retention strategy and roadmap for Payments Acceptance across website, online banking, mobile app, branch, and contact centre

• Translate portfolio goals into clear product OKRs, a prioritised roadmap, and measurable delivery plans

• Partner with Finance/Pricing/Product to understand and influence P&L drivers (e.g., CAC, margin, pricing/offer economics, LTV)

Growth execution across mass-managed and assisted channels

• Develop and optimise prospecting and acquisition strategies in partnership with channel owners (e.g., SEO, SEM, paid social)

• Drive conversion through landing page and funnel optimisation, retargeting, and personalised/targeted offers (next-best-action/next-best-offer)

• Design and deliver assisted-channel enablement (branch/contact centre prompts, scripts, servicing journeys, and decision support) so growth is consistent across channels

Onboarding, activation & friction removal (merchant-specific)

• Own the end-to-end merchant onboarding and activation funnel, reducing drop-off and accelerating approval-to-first transaction

• Formulate hypotheses, validate customer problems, define learning objectives, and run discovery to inform prioritisation

• Work closely with Risk/Compliance/Operations to embed necessary controls while minimising friction (e.g., identity/KYC checks, fraud/chargeback considerations, eligibility rules)

Analytics, experimentation & optimisation

• Define and maintain funnel metrics, cohort views, dashboards and leading indicators for acquisition and retention performance.

• Lead a high-velocity experimentation program (A/B testing, holdouts, incrementality) across digital and assisted journeys; use results to continuously improve performance

• Use insights and analytics to develop portfolio optimisation initiatives (e.g., segment strategies, offer design, pricing levers, save/win back journeys)

Delivery leadership (Product Owner)

• Lead the squad day-to-day: backlog quality, prioritisation, story mapping, acceptance criteria, dependencies, release planning and benefits tracking

• Manage risks and compliance across streams of work, ensuring delivery is within risk appetite

• Engage senior stakeholders, communicate trade-offs clearly, and drive alignment in a matrixed environment

What you'll bring

• 7+ years’ experience in Product (or Risk/Finance/Commercial analytics) within commercial banking, payments, fintech, or merchant acquiring

• Demonstrated experience delivering growth outcomes in a mass-managed environment: acquisition, onboarding conversion, activation, retention, churn reduction and/or lifecycle optimisation

• Proven track record leading medium to large initiatives end-to-end, from discovery through delivery and measured benefits

• Advanced commercial acumen: understands unit economics, portfolio performance, pricing/offer trade-offs, and can link product choices to P&L

• Strong stakeholder partnering skills across Product, Marketing, Sales/Service, Pricing, Finance, Risk,

• Highly proficient in Excel and data-driven problem solving

• Strong capability in analytics and insight generation (e.g., funnel analysis, cohorting, segmentation, attribution concepts, experiment analysis)

• Working knowledge of data tools such as SQL and/or SAS (preferred) and dashboarding/visualisation tool

• Comfortable defining success metrics, setting up measurement plans, and making prioritisation decisions based on performance and evidence

• Strong abstract reasoning and structured problem solving; can simplify complex systems into actionable plans

• Excellent written and verbal communication; confident presenting to senior leaders and influencing across a matrix

• A “risk mindset”: proactively identifies and manages compliance, operational and customer risks in product decisions

• Experience building segmentation-driven retention journeys, save/win back flows, or churn analytics (voluntary/involuntary) (highly desirable)

• Experience with pricing/packaging and offer governance in a B2B context (highly desirable)

If you're already part of the Commonwealth Bank Group (including Bankwest, x15ventures), you'll need to apply through Sidekick to submit a valid application. We’re keen to support you with the next step in your career.

We're aware of some accessibility issues on this site, particularly for screen reader users. We want to make finding your dream job as easy as possible, so if you require additional support please contact HR Direct on 1800 989 696.

Advertising End Date: 01/06/2026