Job Description

Product Go-To-Market Manager – BeneluxDiemenFull-timeProduct / Planning / Project management - Product managerResponsibilitiesKey Responsibilities
Product Go-To-Market Strategy
- Own and execute the end-to-end go-to-market strategy for XPeng vehicles, facelifts, model year changes, and major feature updates in the Benelux region.
- Translate global product strategy into local market positioning, value propositions, and customer messaging.
- Define local product mix, specifications, and option strategy in collaboration with HQ and regional teams.
Launch Planning & Execution
- Lead planning and execution of vehicle launches and key product milestones, ensuring cross-functional alignment.
- Develop and manage launch timelines, deliverables, and readiness checklists across marketing, sales, aftersales, and agents.
- Secure proper information sharing to external data partners (eg. JATO, RDC and leasing companies)
- Coordinate closely with Retail & Event Marketing teams to deliver impactful launch events, roadshows, and test-drive programs.
Agent & Sales Enablement
- Act as the product expert for the Benelux NSC and agent network.
- Develop and deliver sales enablement tools including product trainings, launch playbooks, comparison guides, FAQs, and objection-handling materials.
- Support agents with product-related guidance, competitive insights, and customer-facing narratives.
- Ensure consistent product knowledge and messaging across all markets and retail touchpoints.
Pricing, Competitor & Market Intelligence
- Support pricing strategy, product competitiveness analysis, and market benchmarking.
- Monitor competitor activity, product launches, and pricing movements across the Benelux markets and differentiate as such.
- Gather feedback from agents, customers, and the field to continuously refine product positioning and GTM strategy.
Cross-Functional & NSC Collaboration
- Work closely with NSC sales, marketing, retail, aftersales, and operations teams to ensure product readiness and commercial alignment.
- Serve as the key local interface between HQ product teams and the Benelux markets.
- Support localization of global materials and ensure regulatory and market-specific compliance.Qualifications-- Apply